Farzaneh Nezakati Rezapour; mostafa asadzadeh; hossein basirianJahromi; Faraj Hosseinian Serajelu; Seyed Ahmad Askari
Abstract
IGTV and its capabilities have affected the communication space of today's Iranian society, creating many challenges and issues in the media policy, especially IRIB. This study, explains the opportunities and threats of IGTV for IRIB and bring up the existing and desirable policies and strategies facing ...
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IGTV and its capabilities have affected the communication space of today's Iranian society, creating many challenges and issues in the media policy, especially IRIB. This study, explains the opportunities and threats of IGTV for IRIB and bring up the existing and desirable policies and strategies facing this new media service. For this purpose, with a qualitative approach and expert interview technique, 12 semi-structured interviews with communication science and media management professionals were conducted, and the data were coded, categorized and analyzed by Nvivo 10 software. IGTV opportunities for IRIB include two categories of practical opportunities (use of user-generated content, talent identification, audience engagement and polling) and ultimate opportunities (helping to govern well, balancing formal and customary culture, diversifying Iran's media sphere and produce better productions). The threats posed by IGTV to the IRIB included creating more challenges for the IRIB monopoly position, reducing the audience, and reducing revenue from the advertisements. According to experts, the two main ways exist for IRIB. First, the continuation of current policies (filtering and popularization of domestic platforms) and second, appropriate policies for the new era (convergent policies). They suggested having a professional presence in the social media space and becoming a multi-platform media, working on their strengths, using IGTV to interact more with the audience and attracting them and gaining their trust as strategies for IRIB.
Mohammad saeeid zokaei; Farzaneh Nezakati Rezapour
Abstract
This study was conducted with the aim understanding “mobile digital” lifestyle of students, which we have called “mobital”. Using grounded theory methodology and relying on episodic interviews with students from two top universities (Allameh Tabataba’i and Sharif) in three ...
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This study was conducted with the aim understanding “mobile digital” lifestyle of students, which we have called “mobital”. Using grounded theory methodology and relying on episodic interviews with students from two top universities (Allameh Tabataba’i and Sharif) in three main educational groups (Humanities, Engineering and Basic Sciences), the data were coded with “Nvivo 10”. Contrary to those researches who only highlight the sense of gratification from the use of new ICT’s, the findings reveal that the lived experience of students exposed to mobital devices, is a “paradoxical mixture of satisfaction and dissatisfaction”. Although this experience tends to create “cognitive dissonance” and contradictory feelings towards mobital devices, students have found strategies to handle it. They try to maximize their interests and stay away from its damages with “choosing rationally” exercising more “self-control”. In brief, the findings suggest that the three elements of students, devices and society are jointly construct “mobital lifestyle”. This provides an important case for assessing validity of existing theories and gives us valuable information for future research on new media and students’ lifestyles.
