Amir Abdolreza Sepanjy; parham shoja
Abstract
Two factors of human resources and the creating of knowledge, has caused Iran to be among the countries producing animated movies, regardless of political and economic constraints; But after half a century since the production of the first animated movies in Iran, the prevailing view of this new technology ...
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Two factors of human resources and the creating of knowledge, has caused Iran to be among the countries producing animated movies, regardless of political and economic constraints; But after half a century since the production of the first animated movies in Iran, the prevailing view of this new technology is merely a hobby. The purpose of this study is to provide a structural model in 9 areas of decentralization, formalization, specialization, strategy, environmental conditions, technology, size, control and knowledge management for animation movie production companies. The method of the present research is qualitative and grounded theory. For this purpose, in order to collect information, the technique of in-depth interviews with professors, managers and experts in the field of animation movies was used. Finally, using the grounded theory method, 11 categories of structural focus, collective thinking, lack of rules, 5-step production process, ability assessment Income management, content affected by political, economic and cultural conditions, hardware, ability quality, visual quality and knowledge management were found to affect the structural pattern of knowledge-based companies producing animated movies. As a result of this research, based on 11 categories discovered, structure design in 9 organizational departments as well as a 6-stage model in the production process (ordering, pre-production, distribution, production, post-production and distribution) considering knowledge management and training for Knowledge-based companies have produced animated movies.
mohamad mahdi Izadkhah; sobhan yahyaie
Abstract
Neuromarketing is a new field of study focusing on consumer behavior based on unconscious responses. The newly-developed science makes use of a variety of techniques, one of which is Event-Related Potential which has been employed in the present study. The research seeks to identify the components of ...
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Neuromarketing is a new field of study focusing on consumer behavior based on unconscious responses. The newly-developed science makes use of a variety of techniques, one of which is Event-Related Potential which has been employed in the present study. The research seeks to identify the components of an animated character’s charm, based on the analysis of consumer behavior. The answers to questions about the design and production of the first animated character role are addressed and replied in this article. The present study, therefore, compares the traditional method (the question of the individual) with modern methods such as the event-related potential. The research then offers a fresh understanding of the way children respond regarding their tendency toward characters in programs meant for them. Some of the contradictions between what the children say and what’s going on in their subconscious were revealed by the study. Those results can be of valuable use for media policy-making and audience analysis.
Azam Ravadrad; Mahsa Badri
Abstract
In this study we have compared narrative structure of Disney animations and their respective computer-games as their by-products. The purpose of this research is to identify how the meanings created by these two structures related to each other. In this study, we used Vladimir Propp's and Lévi-Strauss's ...
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In this study we have compared narrative structure of Disney animations and their respective computer-games as their by-products. The purpose of this research is to identify how the meanings created by these two structures related to each other. In this study, we used Vladimir Propp's and Lévi-Strauss's approaches. Based on Lévi-Strauss's views, narratives have a structure which creates special meanings to resolve conflicts symbolically. Vladimir Propp's narratology was used in performing a syntagmatic analysis and the study of the way Ingredients were combined in the narrative structure. Using Lévi-Strauss's binary oppositions we did a paradigmatic analysis in order to determine the meaning made by the narrative structures. The methodology of this study is based on a structured study of the text which was done using Propp's method of narratology. The results show that the narrative structure of the animations which is based on value-based judgment changes to value-based responsibilities in the games. In the animations, a way of living is judged to be positive and a symbolic solution for the conflict between good and evil. In the respective video games, this way of living becomes the responsibility of the players. In fact the narrative structure of the games makes the players adhere to the values introduced in the animations.
