Taher Roushandel arabtani; kobra Samadi; saeid ghanbary
Abstract
The growth of millions of online consumer users and the efforts by media owners to attract their attention to the web have highlighted the need to test the usability of the news site. This research was conducted with the aim of evaluating and comparing the usability of the "BBC Persian news" websites ...
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The growth of millions of online consumer users and the efforts by media owners to attract their attention to the web have highlighted the need to test the usability of the news site. This research was conducted with the aim of evaluating and comparing the usability of the "BBC Persian news" websites and the "Islamic Republic of Iran News Network " using a survey method. The statistical population of this study was from the students of the academic year 2016-2017 of Tehran University. 201 of them were selected according to the Cochran formula as a sample population and through multistage cluster sampling for participation in the research. The "semantic difference" technique was used to investigate the purpose of the research and data collection was done using the QUIS standard questionnaire based on the Azgood spectrum. The findings of this study showed that, from the sum of usability privileges, The "Persian BBC" is 71.42% and the "Islamic Republic of Iran News" Network is 48.48%. Also, respondents' opinion in the six sections, "The overall feeling of the site", "terms used and provided information", "learning", "website capabilities", "linking the site with the user" and "page page", indicate the success of the "BBC" website compared to the website of the "Islamic Republic of Iran News Network".
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Ahmad Sadat
Abstract
Professional structure and function of TV News Channels in the past two decades have been affected by the emergence of quasi-independent news channels, development of new media, and also quick release of social networks. This issue has caused the emergence of new news channels with professional structures ...
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Professional structure and function of TV News Channels in the past two decades have been affected by the emergence of quasi-independent news channels, development of new media, and also quick release of social networks. This issue has caused the emergence of new news channels with professional structures in the Middle East to enter the media competition. In this new competitive environment, the television networks to maintain their position should be looking to take advantage of the capabilities of new media and social networks. Due to the use of social networks, especially Facebook, by Al-Alam Channel during the Arab Spring, this study clarifies and analyzes the status of this Network in use of the potentials of Facebook and promotion of communication with the Facebook’s audience. The findings of this study show that although Al-Alam Channel which has received later using of Facebook in comparison with regional and international rivals, it has been successful during the period of 8 months by expanding its sphere of influence in the social networks in the use of Facebook’s features and establishing effective communication with its own audience in the Arab world.
