arman heidari; vahid dastyar; Fatemeh Jafari
Abstract
Being absent in traditional sociological analysis, today the body and the body concept is at the heart of our sociology, social life, and identity self-concept. With the development of modern media and communication technologies, one of the most important challenges in the field of body management relates ...
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Being absent in traditional sociological analysis, today the body and the body concept is at the heart of our sociology, social life, and identity self-concept. With the development of modern media and communication technologies, one of the most important challenges in the field of body management relates to the uncertainty of the impact of global forces or local contexts. Drawing on the world-localization approach and based on the Robertson’s, Goddens’s, Fiderstone’s and social acceptance theories, this paper has investigated the impact of modern media use on body management mediated by social acceptance among club women in Noorabad Mamassani. In his research, the survey methodology was used, the data were collected using a questionnaire, and the sample was selected through simple random sampling. According to the results of the research, women mostly used modern media, respectively: knowing about the sports equipment and use of them, search for fitness patterns, and knowing about fashion and clothing (the Internet); the use of fashion advertising networks, watching science, medical, sports, and commercial (satellite) programs. Among the multiple indicators of body management construct, sports and fitness, surgery and beauty of the body and quality of clothing were the most influential indicators. Comparing the impact of modern media (0.81) and social acceptance (0.17) on body management, it can be said that modern media significantly increase women's attention to body management more than social acceptance in different aspects.
seyed jamaledin akbarzade jahromi; seyed nour aldin razavizadeh; mohaddese sheikhi
Abstract
As modern values develop, centralization of the body is ascending. Statistics of cosmetic surgeries and makeup usage vividly clarifies the intensification of paying attention to the body. The term “body as a project” means that nowadays body management has turned into a routine process in ...
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As modern values develop, centralization of the body is ascending. Statistics of cosmetic surgeries and makeup usage vividly clarifies the intensification of paying attention to the body. The term “body as a project” means that nowadays body management has turned into a routine process in order to identify the one’s personality for and unlike the past it does not belong to the elites anymore. Within this process, the media have an influential effect. Alongside the media, the popularity of social networks such as Instagram has led to many social consequences. This research is to discuss the effects of Instagram on body management among women by adopting a survey research method. Statistical population for this study includes women from 15 to 55 years of age who live in districts 1 and 20 of Tehran. the data was collected via a questionnaire. Multistage probability sampling is used to analyze the data gathered. the results suggest the more women use Instagram, the more they care about the idea of body management. Also how they use Instagram would affect the level of the management; this means women who follow celebrities pay more attention to their body. These women are not satisfied enough with their appearance and body. The results prove that there is a strong relationship between the usage of social media and the change in values women in Iran have regarding the body.
