farid ganji; sardar mohamadi
Abstract
AbstractThe purpose of this study was to analyze the life experience of professional athletes in the social network of Instagram. The research method was qualitative (phenomenology). The population of the present study was professional athletes who had more than two years of membership in the Instagram ...
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AbstractThe purpose of this study was to analyze the life experience of professional athletes in the social network of Instagram. The research method was qualitative (phenomenology). The population of the present study was professional athletes who had more than two years of membership in the Instagram social network. The theorical sampling was done and the data were collected until the researcher arrived at theoretical saturation (7 + 2). Semi-structured interview was used to collect data. Also, for analyzing the data obtained from the interview, thematic analysis was used. Finally, the main themes followed the integration, integration, and deletion of other themes, and the researcher(Proper techniques for the correct decision) chose themes that benefit from more fruitful research results. The findings included three main themes: liking and commenting, fooling, gaining support. To analyze the data obtained from the interview, the software was used to categorize and categorize the qualitative data of the NVIVO version 10.
Mohammad Pouya Ghasemi; Hossein Sadeghi Bideshki; Mahnaz Naderi; Ali Asghar Keya
Abstract
Instagram is an example of social media that has managed to provide a system engagement for active users in content production. User innovation in content production has led to the emergence of new types of content on Instagram, so studying the content-generating relationships in Instagram seems necessary. ...
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Instagram is an example of social media that has managed to provide a system engagement for active users in content production. User innovation in content production has led to the emergence of new types of content on Instagram, so studying the content-generating relationships in Instagram seems necessary. The purpose of this study is to provide a description of the relevant factors in shaping User-generated content with emphasis on the relationship between the Influencer and the Followers. In this study, the descriptive method was used and the required information was collected by three focus group meetings with active users of Instagram and analyzed by thematic analysis technique. After coding the information, 11 main categories related to user production were identified, and these categories were formulated around the focal category of Collective participation of content production.Rotational Cycle of Care from Followers to Influencers and Vice Versa, it has led to the production and redistribution of products that generate revenue, whether from influencer or by regular Instagram users, which are always in the constant imbalance between the user and the owner of the Instagram. Each user is a tool to maintain their Instagram.After coding the elements influencing user-generated content among Iranian users, 12 main categories had identified that ultimately lead to the maintenance of the Instagram network, and were formulated around the Rotational cycle of care from followers to influencers and vice versa.
