arman heidari; vahid dastyar; Fatemeh Jafari
Abstract
Being absent in traditional sociological analysis, today the body and the body concept is at the heart of our sociology, social life, and identity self-concept. With the development of modern media and communication technologies, one of the most important challenges in the field of body management relates ...
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Being absent in traditional sociological analysis, today the body and the body concept is at the heart of our sociology, social life, and identity self-concept. With the development of modern media and communication technologies, one of the most important challenges in the field of body management relates to the uncertainty of the impact of global forces or local contexts. Drawing on the world-localization approach and based on the Robertson’s, Goddens’s, Fiderstone’s and social acceptance theories, this paper has investigated the impact of modern media use on body management mediated by social acceptance among club women in Noorabad Mamassani. In his research, the survey methodology was used, the data were collected using a questionnaire, and the sample was selected through simple random sampling. According to the results of the research, women mostly used modern media, respectively: knowing about the sports equipment and use of them, search for fitness patterns, and knowing about fashion and clothing (the Internet); the use of fashion advertising networks, watching science, medical, sports, and commercial (satellite) programs. Among the multiple indicators of body management construct, sports and fitness, surgery and beauty of the body and quality of clothing were the most influential indicators. Comparing the impact of modern media (0.81) and social acceptance (0.17) on body management, it can be said that modern media significantly increase women's attention to body management more than social acceptance in different aspects.
Saad Mojahed; aliasghar kiya; saeed moradi
Abstract
The main goal of this study is to explore factors associated with youth Zahedani Farsi language programs. Here's target audience of young people in Zahedan city that has been considered as a population which can be considered as the best investment any media and target groups. The sample size is 390 ...
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The main goal of this study is to explore factors associated with youth Zahedani Farsi language programs. Here's target audience of young people in Zahedan city that has been considered as a population which can be considered as the best investment any media and target groups. The sample size is 390 to choose from sampling, blending is used .That is, using multistage quota, population or sample size and questionnaire data were collected and analyzed. The theoretical framework of this research uses and gratifications theory based on the needs and interests, and different motivations often attempt to use their satellite. That's why the idea of \ "use and satisfaction \" In this study seems necessary.They are there to satellite programs. A significant relationship between the knowledge of the audience with the tendencies of satellite programs there. On the other hand a significant relationship between age, socio-economic status, gender, and religion does not exist.
ehsan Mobaraki; Mohammad Sharafi
Abstract
The purpose of this study is to investigate the relation of the use of modern communication technologies (satellite, Internet, and virtual social networks) on students' attitude toward the friendship with the opposite sex before marriage in the context of the "Cultivation effects" frameworks, "effects ...
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The purpose of this study is to investigate the relation of the use of modern communication technologies (satellite, Internet, and virtual social networks) on students' attitude toward the friendship with the opposite sex before marriage in the context of the "Cultivation effects" frameworks, "effects of consequences". The method of this study was correlation and data were collected by using a questionnaire from male and female students of state universities, Payame Noor, Islamic Azad University and Arak Medical Sciences University, which were selected by inappropriate Stratified sampling method. Pearson correlation coefficient and hierarchical regression were used to analyze the data. The results of the hierarchical regression analysis showed that among the research variables, using virtual and satellite social networks after sex control, religious beliefs, and the relationship between parents and their children, 26% of the changes in the attitude towards friendship with the opposite sex can be explained. Also, there was no significant relationship between the use of the Internet and the attitude toward the friendship with the opposite sex. Among the variables of control, gender, and religious beliefs, they significantly related the attitude toward the friendship with the opposite sex. In general, the use of satellite, the use of virtual networks, gender, and religious beliefs have been able to explain 62 percent of the variation of the dependent variable in the statistical population of the research.
