Karim Nematiaghdam; Nasim Majidi; Aliasghar Keya
Abstract
Abstract
The purpose of this research is to investigate the role of modern media in the apparent changes in the Iranian society's culture, which research method was carried out without relying on popular theories and with the Grounded Theory (GT) method. In this method, after explaining ...
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Abstract
The purpose of this research is to investigate the role of modern media in the apparent changes in the Iranian society's culture, which research method was carried out without relying on popular theories and with the Grounded Theory (GT) method. In this method, after explaining the elements and features of the message, the relationship between the elements of communication and the background and consequences (or effects) of the communication process can also be addressed in an inferential way. ) Online data culture based on the Likert scale and two methods of decoding by another researcher and member review method were used and analyzed based on the database theory with Glazerian approach. The findings of this research show that the Iranian society has become extroverted due to the expansion of social networks. And virtual social networks are so influential in the appearance of Iranians' lives that people look for superficial issues (such as the role of consumer culture in anthropology, ideological factors, rhetoric and impracticality of reforming consumption patterns, the use of self-made patterns to reform consumption, lack of media planning in promoting and recognizing patterns consumption, the influence of celebrities on mass media, especially Instagram, and the exchange of information by word of mouth) have accepted changes in the type and form of consumption culture day by day. And in conclusion, it is proposed to form an institution for prudent supervision in the space of virtual advertising. The results and findings of the research were such that the Iranian society has become extroverted due to the expansion of social networks. and virtual social networks in the apparent context of Iranian life, people looking for superficial issues, the role of consumer culture in people, as well as ideological factors, the sloganeering and impracticality of reforming consumption patterns, the use of self-made patterns to reform consumption, the media's lack of planning in promoting and recognizing consumption patterns, the influence of celebrities in social media, especially Instagram and exchanging information by word of mouth; It has caused changes in the type and form of consumption culture day by day. And it is obvious that reforming the process of social affairs in this field will not be possible apart from the guidance approach which is based on scientific and applied studies of needs assessment and adapting the current culture to the goals of human development. Research findings show that policymakers should consider consumer control over the information they are exposed to in social networks and Instagram.
The power of the media, both positive and negative, still dominates the representations of people and their concerns. Less time for celebrities, lower costs for product development or promotional products, more creative product ideas, and greater product acceptance were some of the benefits cited, and celebrity endorsement appears to be important when communicating marketing messages. And they have considerable credibility. This shows that it is essential for brands to use Instagram effectively when determining their target audience; They should pay attention to what kind of fame and notoriety can be most effective in attracting a specific target group.
The interviewers indicated that the lower-scale celebrity types were most influential, as these categories were perceived as more believable and relevant to users, especially with regard to purchasing decisions as the products and services they endorsed were more cost-effective for participants. Therefore, in choosing a celebrity, policy makers should focus more on a brand that customers can relate to.
Due to the change of governments, today's government focuses more on Iran's foreign policy and economy. An institution that is necessary to monitor Iranian culture in the country's media to hold this industry responsible for representing Islamic Iranian culture. Although radio and television stations are required to allocate a certain amount of broadcast time to Iranian content with Islamic culture, which is regulated by the Communications and Telecommunications Commission and most of the Iranian Broadcasting Corporation, the products that the most visited Instagram pages in the field of promoting consumer products are usually free of charge. They will support Iranian brand-making companies regarding Iranian consumer products.
As in other countries, young people in Iran care about their style, the only differences they have compared to others is the limitation in appearance and the absence of an organized system to work on consumer products. This system is mostly based on people and their interaction with other groups in the society. They are consumers, importers, personal designers and groups of creative young people who, inspired by global culture, create new trends to create domestic trends that will be more applicable in Iran's situation. Diversity in the age and social position of people and differences in their views lead to diversity in their tastes and classify them in different stages of accepting new trends, and different people in different stages of acceptance follow the same process of accepting innovations, but according to their local conditions. These conditions have caused integration and some changes in the stages of product diversification and its consumption among Iranians. Some people try to choose products and consume them by imitating others in order to achieve social status without paying special attention to their social position. The system offers a variety of products and needs to meet the emerging needs of larger groups of consumers who are mostly young and interested in new products, but our limitations
Keywords: culture, virtual networks, Instagram, consumer goods
manochehr shah baba; gholamreza latifi; mohammadreza rasouli
Abstract
The present paper is based on the results of the questionnaire as well as long-term and in-depth library studies. Finally, using the guidance and opinions of leading researchers in this field, it identifies and explains the challenges of virtual networks and social interactions. In this paper, the researcher ...
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The present paper is based on the results of the questionnaire as well as long-term and in-depth library studies. Finally, using the guidance and opinions of leading researchers in this field, it identifies and explains the challenges of virtual networks and social interactions. In this paper, the researcher sought to determine whether there is a relationship between virtual networks and social interactions. The statistical population of this study consisted of: high school students in Tehran in the first half of 1398 in high school. Of the total number of students, 384 students were selected randomly from the Cochran sampling method. They were also questioned. Also, Cronbach's alpha coefficient method was used to estimate component compatibility reliability and validity was used. The research and statistical methods were also survey (using questionnaire) and Spearman's statistical methods and LISREL's structural equations were used to determine the frequency, density, and so on.The results showed that there is a significant relationship between the dimensions of social network injuries and finally between social networks and social interactions and isolation.
Abstract
Most graduates in helping majors are faced the problem of developing professional identity process. The aim of this study was to investigate the role of virtual networks in flourishing occupational identity by internship and a qualitative study of facilities and obstacles to this approach. The method ...
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Most graduates in helping majors are faced the problem of developing professional identity process. The aim of this study was to investigate the role of virtual networks in flourishing occupational identity by internship and a qualitative study of facilities and obstacles to this approach. The method was qualitative with content analysis of interns’ answers about their internship experiences in cyberspace. The method of data collecting was semi-structured interview. The Statistical Society were students and graduates of helping majors across the country. Targeted sampling of 20 active interns was used for data collecting. According to the encoded findings, internship possibilities in virtual networks were classified on three main themes: cyberspace possibilities, the facilities provided by the counselor and features of the process (the interaction of cyberspace, interns and consultants). Speed Internet, lack of audio and video signals, reducing the effect of counseling, difficulty of typing, ambiguity in dialogue and mental engagement reduction, was identified as barriers. According to the current limited facilities, internship in cyberspace can be responsive as an auxiliary method, for the large number of Council members who are in line for a license.
