the study of Viber's Stikers and semiology of their ideologies
Alireza
Dehghan
دانشیار ارتباطات دانشگاه تهران
author
najibe
mohebbi
کارشناس ارشد ارتباطات دانشگاه تهران
author
mahya
barekat
کارشناس ارشد ارتباطات دانشگاه آزاد اسلامی، واحد علوم تحقیقات
author
text
article
2016
per
Stickers, as a part of visual communications in the Viber Instant transmitting messages, have become much popular and are now used extensively. It seems expression of emotion through stickers is more convenient than writing for the users. Up to know, we couldn’t find considerable academic research in the popularity of using stickers and its social consequences in Persian language. The authors of the present paper, to understand the meaning of the stickers in general and the kind of personality they display in particular. Analyzed a sample of ten stickers widely used by the viper instant messaging network users in 1393(Solar calendar). Our findings indicate that the studied stickers promote consumptive life style and reproduce a kind of specular society which is was originally suggested by Guy De Bore in 1960’s. Based on an analysis of a sample of ten stickers repeatedly circulated among Viber instant messaging network a group of predominately white, young, and lavish people in situations like shopping and travelling are passing time. As we understood the most important message of these stickers is excessive enjoyment.
New Media Studies
Allameh Tabataba’i University
2538-2209
2
v.
7
no.
2016
1
33
https://nms.atu.ac.ir/article_7268_a96ab746b7c76243d8c6a4851a2d7149.pdf
dx.doi.org/10.22054/cs.2017.19024.163
Virtual networks, a context for counseling internship: Training and flourishing professional identity, facilities & obstacles
آسیه
شریعتمدار
عضو هیئت علمی گروه مشاوره دانشگاه علامه طباطبایی
author
text
article
2016
per
Most graduates in helping majors are faced the problem of developing professional identity process. The aim of this study was to investigate the role of virtual networks in flourishing occupational identity by internship and a qualitative study of facilities and obstacles to this approach. The method was qualitative with content analysis of interns’ answers about their internship experiences in cyberspace. The method of data collecting was semi-structured interview. The Statistical Society were students and graduates of helping majors across the country. Targeted sampling of 20 active interns was used for data collecting. According to the encoded findings, internship possibilities in virtual networks were classified on three main themes: cyberspace possibilities, the facilities provided by the counselor and features of the process (the interaction of cyberspace, interns and consultants). Speed Internet, lack of audio and video signals, reducing the effect of counseling, difficulty of typing, ambiguity in dialogue and mental engagement reduction, was identified as barriers. According to the current limited facilities, internship in cyberspace can be responsive as an auxiliary method, for the large number of Council members who are in line for a license.
New Media Studies
Allameh Tabataba’i University
2538-2209
2
v.
7
no.
2016
36
60
https://nms.atu.ac.ir/article_7269_6214aa653bba43757df60bab3f6b02c5.pdf
dx.doi.org/10.22054/cs.2017.17528.137
The role of personality traits in distinguishing virtual social networks users and non-users
Mohammad
Mohammadpour
کارشناس ارشد روانشناس بالینی کودک و نوجوان دانشگاه تبریز
author
Turaj
Hashemi Nosratabad
استاد گروه روانشناسی دانشگاه تبریز
author
Salar
Kalantari
دانشجوی کارشناسی روانشناسی بالینی دانشگاه تبریز
author
text
article
2016
per
The purpose of study was to determine the role of personality traits in distinguishing virtual social networks users and non-users. The present research design was a cross - correlation. The sample research consisted of 194 student users and 76 non -users in virtual social networks (270 people in total), who were selected using multi- stage cluster sampling among undergraduates and graduate students of Tabriz University. To collect data, short form of the NEO Personality Inventory, a demographic questionnaire and for data analysis, discriminant analysis method was used. Data analysis showed that personality factors extroversion, conscientiousness and openness to experience, in order of preference, have a significant role in distinguishing users from non-users in virtual social networks (p< 0/001). Extroverted people are sociable and have more tendencies to establish intimate relationships with others. In addition, people with high levels of openness to experience are curious about the inner and outer world and their life is full of experience, thus the use of virtual social networks is a new approach to communicate with others. Accordingly, the unstructured environments of this network causes that, people with low conscientiousness feature due to lack of impulse control more use them more.
New Media Studies
Allameh Tabataba’i University
2538-2209
2
v.
7
no.
2016
61
83
https://nms.atu.ac.ir/article_7270_3ad81d992d26a1d92149ecc938e94085.pdf
dx.doi.org/10.22054/cs.2017.14481.94
The study of the relation between smart phone usage and digital divide in Tehran
Babak
Rahimi
دانشیار دانشگاه کالیفرنیا (سن دیگو)
author
Hossein
Kermani
دانشجوی دکترای علوم ارتباطات اجتماعی دانشگاه تهران
author
Zohreh
Alihoseini
کارشناس علوم ارتباطات اجتماعی دانشگاه تهران
author
Mohammadmahdi
Meshkini
کارشناس علوم تربیتی دانشگاه فرهنگیان
author
text
article
2016
per
Nowadays, many Iranians are using smart phones. Also, the digital divide problem remains an important issue in contemporary urban Iran. Thus, doing research into the relation between these variables is necessary to provide a better understanding of the problem. Using Van Deursen and Van Dijk theory, this paper aims to clear if smart phone usage causes some new kinds of digital divide or not. Furthermore, we measured the correlations between some socio-demographical variables with digital divide. We surveyed 273 of Tehran citizens to answer the research questions and test the hypotheses. Finding shows that the main divide occurs in skills acces also there is a divide in material access but. In addition, class and education have the most effect on digital divide. Class affect the all kinds of accesses and education have effect on 2 of them, while other variables such as age, gender and ethnicity don not have significant effect on different levels of access.
New Media Studies
Allameh Tabataba’i University
2538-2209
2
v.
7
no.
2016
86
118
https://nms.atu.ac.ir/article_7271_c2d566bfd7a10cbfc501687b3a017dcc.pdf
dx.doi.org/10.22054/cs.2017.14901.100
The effect of ICT-based media literacy education program on the knowledge at the second grade elementary school students
Leila
Niazee
کارشناس ارشد تکنولوژی آموزشی دانشگاه علامه طباطبائی.
author
Esmaeel
Zarehee Zavaraee
دانشیار دانشکده علوم تربیتی و روانشناسی دانشگاه علامه طباطبائی.
author
Khadijeh
Aliabadi
دانشیار دانشکده علوم تربیتی و روانشناسی دانشگاه علامه طباطبائی.
author
text
article
2016
per
This research aims to study the effect of Information and communication technology-based media literacy education program on knowledge in the second grade of elementary school students in Tehran of the academic year 2015-2016 .The research methodology was quasi-experimental. Research statistics subjects include all of the students in the second grade of elementary school in Tehran. With using Purposive sampling method, 40 students were selected and randomly were replaced in experimental and control groups. Data Collection tools used in this study was the Researcher made test of knowledge That the reliability of the test knowledge calculated Cronbach's alpha coefficient was 0/79. After the pre-test on both groups, the independent variable (education by multimedia) were administered in six sessions on the experimental group and the control group were well away from the independent variable. After completing the education with multimedia, post-test was conducted in both of groups. For analyze data, statistics methods were used both in descriptive and inferential levels.the results showed that the students’ knowledge that have received material through multimedia method have learned much more. The results showed that ICT-based media literacy education increases students’ knowledge about media literacy.The results are in line with other researches, showed that the use of ICT in media literacy education and knowledge in relation to the basic elements of media literacy.
New Media Studies
Allameh Tabataba’i University
2538-2209
2
v.
7
no.
2016
119
156
https://nms.atu.ac.ir/article_7272_417dae3503da1b812365c16887246fe7.pdf
dx.doi.org/10.22054/cs.2017.18039.147
Application Model of User-Generated Content of in Content Marketing Processes; A Grounded Study on Digikala
Taher
Roshandel Arbatani
استاد گروه مدیریت رسانه دانشکده مدیریت دانشگاه تهران.
author
Saeid Reza
Ameli
استاد گروه ارتباطات دانشکده علوم اجتماعی دانشگاه تهران.
author
Mojtaba
Hajijafari
دانشآموخته مدیریت رسانه، پژوهشگر ارشد مرکز پژوهش سیاستهای فضای مجازی.
author
text
article
2016
per
This paper aims to investigate the feasibility of applying user-generated content and is growing as the dominant species in the online content marketing processes and enumerating of the application's content. Content marketing is focused on the production of content by marketers and businesses. Content marketing processes and marketing strategies based on a set of valuable content and applications that often by companies, organizations and marketers production and audiences targeted. The basic research question is how and on what pattern user-generated content can be used for content marketing? The study certain types of user-generated content, the comments in social network environments considers cyberspace. Since there is no literature written about content marketing as well as detailed research on the correlation between user-generated content with content marketing is not carried out, the methods of this research based on grounded theory is Glaserian-approach. Comments on this website using grounded theory method examples suffice to provide the necessary theoretical, were recognized and coded four-step process based on data obtained were analyzed through grounded theory to achieve optimal theoretical propositions. Materials for the study of the user-generated-content of a website and user-generated comments Digikala were recognized as the most popular Iranian online store. In the end, based on the five-step process was developed, which include: planning for content marketing, content marketing, production and office related content planning, production and under auspices of the goalkeeper, distribute, communicate and engage with the audience/customer content marketing and content marketing strategy assessment, an analysis of the user-generated comment findings.
New Media Studies
Allameh Tabataba’i University
2538-2209
2
v.
7
no.
2016
157
190
https://nms.atu.ac.ir/article_7273_9f44cdc26ab62b2e2e653696f3a300cf.pdf
dx.doi.org/10.22054/cs.2017.13086.78