Memorable repetition: The role of letter repetition in brand names and social media marketing

Manuchehr Naderi Varandi; Vida Shaghaghi; Pantea Foroudi; Shahla Raghibdoust; Mohamadtaghi Taghavifard

Volume 9, Issue 33 , May 2023, , Pages 247-223

https://doi.org/10.22054/nms.2022.61553.1230

Abstract
  AbstractThe purpose of this study is to find out the role of textual paralinguistic features with an emphasis on letter repetition in social media and the possibility of using these features in advertising and social media marketing. Finding the role of letter repetition with a paralinguistic function ...  Read More