Investigating the effect of content features on content engagement with the role of emotion as a mediator in Instagram) Case Study: Users of the Big Bang page)

Hamraz Tavallaee; Mina Ranjbarfard; Soheila Mehmannavazan

Volume 9, Issue 36 , December 2023, , Pages 320-287

https://doi.org/10.22054/nms.2023.70293.1468

Abstract
  Given today's world which is the age of information and communication, we can not ignore the role of social media in the transmission of information and the development of various types of communication. The most important and main element of a social media is its content and one of the features that ...  Read More