New Media Studies

Typology of the Aesthetic Content of Everyday Instagram Bloggers (Case Study: Sepideh Bazmipour)

Fatemeh Montazeri Hedeshi; Ehsan Shahghasemi

Articles in Press, Accepted Manuscript, Available Online from 05 November 2025

https://doi.org/10.22054/nms.2025.79307.1693

Abstract

This study undertakes a detailed examination of the aesthetic typology, or classification, of the visual content produced by a prominent everyday blogger or influencer on the Instagram ... Read More This study undertakes a detailed examination of the aesthetic typology, or classification, of the visual content produced by a prominent everyday blogger or influencer on the Instagram social media platform. Everyday bloggers refer to individuals who consistently create and publish content across a variety of formats, leveraging the diverse features and capabilities of the Instagram network to build a large and devoted following on their pages. The research began with the identification of Instagram-based everyday bloggers who have amassed approximately one million followers on their accounts. From this pool of high-profile social media influencers, one blogger was randomly selected as the focal point of the analysis. The primary unit of analysis in this study was the individual posts published on the chosen blogger's Instagram page. This study delves into the aesthetic typology, or classification, of the visual content produced by one of the prominent everyday bloggers on the Instagram social media platform. Everyday bloggers refer to individuals who consistently create and publish content in various formats, utilizing the full range of features available on Instagram. These bloggers have amassed a large following of devoted fans and subscribers on their pages, distinguishing them as influential figures within the social media landscape. The research began by identifying Instagram everyday bloggers who have approximately one million followers on their accounts. From this pool of high-profile influencers, one blogger was randomly selected as the subject of the analysis. The unit of examination in this study was the individual posts published on this selected blogger's Instagram page. The researchers first conducted a comprehensive review of all the posts shared by the chosen blogger. They then narrowed their focus to the most recent 50 posts published on the account. Using a semiotic analysis approach, the study aimed to uncover the key aesthetic elements and stylistic choices employed by the blogger in crafting this visual content. Semiotic analysis is a methodological framework that examines the underlying meanings and significations encoded within visual and textual artifacts. It delves into the symbolic, iconic, and indexical cues that shape the overall aesthetic and communicative impact of these mediated representations. By applying this semiotic lens, the researchers were able to identify and categorize the predominant aesthetic typologies present in the everyday blogger's Instagram posts. Through this rigorous analytical process, the study uncovered a diverse array of aesthetic elements and stylistic techniques utilized by the blogger. These included the strategic use of color palettes, framing and composition, lighting and shadows, the incorporation of natural or urban settings, the deployment of various photographic techniques (such as depth of field, angle, and perspective), and the integration of graphic design elements (such as typography, iconography, and layout). The findings revealed that the blogger skillfully combined these aesthetic components to construct a cohesive and visually compelling visual narrative across their Instagram feed. The researchers observed patterns and recurring motifs in the blogger's aesthetic choices, which ultimately coalesced into a distinctive typology or classification system. This typology encompassed various aesthetic categories, such as minimalist and clean compositions, vibrant and saturated color schemes, the prominent use of natural landscapes and environments, the integration of candid and spontaneous moments, the incorporation of textual overlays and typographic elements, and the strategic framing of the blogger's own persona and lifestyle. By delving into the semiotic underpinnings of the everyday blogger's visual content, the study shed light on the intricate and intentional aesthetic strategies employed to captivate and engage the blogger's devoted audience. The findings suggest that these everyday Instagram influencers are not merely casual content creators, but rather skilled visual storytellers who leverage a nuanced understanding of aesthetic principles to craft an immersive and visually arresting online presence. The insights gleaned from this research hold significant implications for the burgeoning field of visual communication and digital media studies. The study underscores the importance of examining the aesthetic conventions and semiotic codes that shape the visual landscape of social media platforms, particularly in the context of influential everyday bloggers who have mastered the art of crafting engaging and visually compelling content. Furthermore, the typology of aesthetic elements uncovered in this analysis can serve as a foundation for future research, exploring the intersections between visual aesthetics, social media engagement, and audience perception. As the influence of everyday bloggers continues to grow, understanding the deeper aesthetic underpinnings of their content production will be crucial for scholars, practitioners, and industry stakeholders alike. In conclusion, this study's in-depth examination of the aesthetic typology employed by a prominent everyday Instagram blogger offers valuable insights into the sophisticated visual communication strategies that underpin the success of these influential digital content creators. The findings shed light on the intricate interplay between aesthetic choices, social media engagement, and the construction of compelling online identities and narratives. This research contributes to our understanding of the evolving landscape of visual storytelling in the digital age, with important implications for the study of social media, influencer marketing, and the broader field of visual communication.

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A Model of Effective Domestic Messaging Application with an Emphasis on the Role of User’s Media Literacy

Seyed mohammad reza Maddah; Ehsan Shahghasemi; Mozhgan Sabet Teimouri

Volume 10, Issue 40 , December 2024, , Pages 241-201

https://doi.org/10.22054/nms.2025.82425.1769

Abstract

This study aims to develop a model for an effective domestic messaging application by focusing on users' media literacy, employing a literature review to identify 66 initial indicators ... Read More This study aims to develop a model for an effective domestic messaging application by focusing on users' media literacy, employing a literature review to identify 66 initial indicators which were refined through three rounds of fuzzy Delphi analysis with 14 media experts and university professors, resulting in 51 validated indicators categorized into seven key dimensions: (1) data protection and privacy, (2) user experience and capabilities, (3) support and sustainability, (4) social networking and collaboration, (5) technical advancement and compatibility, (6) performance and efficiency, and (7) access and usability. The findings reveal that developing an effective domestic messaging application requires prioritizing accessible resources and social collaboration tools, followed by enhancing technical performance and user adaptation, while also ensuring service stability, quality, and robust data protection. Practical recommendations include creating media literacy education platforms, conducting training workshops and webinars, implementing regular application updates, and establishing strong cybersecurity measures to safeguard user privacy and data security. Extended Abstract: Introduction This study develops an optimized model for domestic messaging platforms by focusing on users' media literacy as a critical success factor, addressing the growing national need for reliable local messaging services amid increasing digital communication demands. As messaging applications become essential tools in Iran's digital ecosystem, the research identifies key performance indicators and integrates media literacy components to propose a comprehensive development framework for domestic platforms that balances technical quality with user education. Importance and Necessity of the Research Messaging applications have become indispensable digital tools, serving critical functions in information dissemination, social communication, and commercial transactions. In Iran's unique digital landscape - characterized by widespread reliance on foreign platforms alongside growing privacy concerns and access restrictions - the imperative for developing robust domestic messaging solutions has intensified. Yet existing local platforms continue to underdeliver on user expectations, largely due to their failure to incorporate media literacy principles as foundational elements in platform design and development strategies. Media Literacy and Its Role in Domestic Messaging Platforms Media literacy encompasses the competencies to access, analyze, evaluate, and create media content, enabling users to critically interpret messages and engage with them intelligently. Within domestic messaging platforms, this literacy extends beyond content comprehension to include responsible content creation. Users require the skills to leverage messaging features effectively while mitigating risks associated with misinformation and harmful material. This study systematically identifies and categorizes the critical indicators influencing both platform efficiency and user media literacy development in domestic messaging environments. Research Methodology This study employed a descriptive-exploratory research design utilizing the fuzzy Delphi technique, beginning with a comprehensive literature review that identified 66 preliminary indicators of messaging platform efficiency, which were subsequently refined through three iterative rounds of expert evaluation involving 14 media and communications specialists to yield 51 validated indicators categorized into seven core dimensions that collectively influence both media literacy development and platform effectiveness. Key Identified Indicators Data Protection and User Privacy:As a fundamental requirement for messaging platforms, this dimension encompasses: (1) end-to-end message encryption, (2) compliance with international security standards (e.g., ISO/IEC 27001), and (3) robust user data protection protocols. These measures collectively address growing user concerns about personal information security in digital communication environments. User Experience and Features:An intuitive user experience with efficient features - including a user-friendly interface, robust multimedia file support, and advanced communication capabilities - serves as critical factors for both attracting new users and maintaining long-term engagement on messaging platforms. Support and Stability:Reliable technical assistance and consistently stable service performance constitute fundamental requirements for ensuring user satisfaction in messaging platforms. Networking and Social Collaboration:Platform capabilities including group management systems, channel-based communication, and integrated social tools actively foster meaningful interactions while enhancing user engagement metrics. Technical Advancement and Compatibility:Effective messaging platforms require continuous upgradability to meet evolving user demands while maintaining robust adaptability to technological advancements and industry shifts. Technical Performance and Efficiency:Optimal operational efficiency – characterized by seamless performance, uninterrupted stability, and high-speed responsiveness – constitutes essential requirements for sustaining user retention in messaging platforms. Accessibility and Usability:The messaging platform must ensure universal usability by accommodating diverse user needs, varying access requirements, and comprehensive accessibility features for individuals with disabilities. Research Findings The study identifies critical success factors for developing effective domestic messaging platforms: (1) Primacy of user security and privacy through strict adherence to international standards like ISO/IEC 27001, (2) Optimization of user experience via intuitive interfaces and efficient functionality to drive adoption and retention, and (3) [additional factors from your research. The study emphasizes media literacy education as a critical component for responsible platform engagement, recommending structured training initiatives - including workshops and skill-building programs - to enhance users' critical evaluation capabilities. These measures directly correlate with improved trust metrics and satisfaction levels in messaging platform utilization. Implementation Recommendations Based on the research findings, the study proposes these key measures for enhancing domestic messaging platforms: Educational Development: Conduct workshops and training programs to strengthen users' media literacy skills Security Upgrades: Implement advanced security mechanisms to safeguard user data and privacy Experience Enhancement: Deliver regular platform updates and improved technical features to increase user satisfaction Social Features: Develop integrated platforms for effective group interactions and social networking Conclusion This study establishes that effective domestic messaging platforms necessitate integrated attention to four critical dimensions: (1) robust security protocols, (2) optimized user experience, (3) reliable technical support, and (4) comprehensive user education. The research particularly highlights media literacy as a pivotal factor enhancing both platform efficacy and user safety, with demonstrated positive effects on engagement metrics. Implementation of the proposed framework can facilitate development of capable domestic messengers that simultaneously address core communication requirements while advancing users' digital media competencies through built-in educational components.

Political Documentaries on Pahlavi Discourses and the Islamic Republic: A Case Study of the Viewing Habits of Citizens in Doroud, Through the Lens of 'Manoto' TV

hamed seyf; mona solgi; Aramis seyf; Ehsan Shahghasemi

Volume 10, Issue 39 , October 2024, , Pages 326-285

https://doi.org/10.22054/nms.2022.65588.1336

Abstract

This study, employing the theories of reception theory proposed by Stuart Hall and the method of content analysis, examined the way in which citizens in Duroud perceive and interpret ... Read More This study, employing the theories of reception theory proposed by Stuart Hall and the method of content analysis, examined the way in which citizens in Duroud perceive and interpret 14 political documentaries aired on the "Manoto" TV channel. The research followed a qualitative approach in its methodology and utilized two methods, namely thematic analysis (to understand the encoding techniques used in the political documentaries) and semi-structured individual and group interviews (to grasp the diverse readings and interpretations of the target audience). The research commenced with the analysis of 14 political documentaries using the thematic analysis method. This allowed the identification of the representation of the discourse of the Islamic Republic and the Pahlavi discourse within these documentaries. Subsequently, the target audience's reading of these documentaries was examined through a combination of individual and group interviews. In the final stage, the data from these interviews was compared with the encoding methods employed by the "Manoto" TV. The findings indicated a hegemonic decoding of the messages by most participants, suggesting that "Manoto" TV has effectively influenced the audience's interpretations. Extended Abstract: Introduction Indeed, the media serve as influential tools in shaping public opinion and influencing social beliefs. Media content has a significant impact on people's comprehension and perception of reality. Due to this influence, studying media representation is crucial. Acting as a mediator between individual consciousness and social structures, the media present realities in a particular manner, thereby holding the power to shape the social construction of reality itself. As significant media representative of the Pahlavi discourse, Manoto Tv has aimed to present a positive image of pre-revolutionary Iran, particularly in recent times. By creating content in the fields of science, entertainment, and politics, this network seeks to foster positive sentiments towards the monarchy and influence the audience's mentality with the use of archives and documentary materials. This study delves into the identity and financial resources of Manoto Tv, as well as the concerns about its connection with the Pahlavi government's propaganda. The research focuses on analyzing the way in which political documentaries produced by Manoto Tv are read and the impact these documentaries have on the mentality of the target audience. Given that Manoto Tv operates to counteract the discourse of the Islamic Republic, comprehending the audience's response to these documentaries can provide valuable insights into the socio-political landscape of Iran. The central question driving this research revolves around the manner in which political documentaries are interpreted by the target audience and the subsequent effect on public opinion and trust in the reigning discourse. Research Method This research adopts a qualitative approach to analyze 14 political documentaries aired on Manoto Tv, employing content analysis and semi-structured interviews. In the initial stage, these documentaries were scrutinized to identify the discourses of the Islamic Republic and the Pahlavi regime. Subsequently, the audience's interpretation of these documentaries was examined through individual and group interviews. Lastly, a comparison was made between the audience's reading and the encoding of Manoto Tv's programming. In this particular study, a sample of 27 citizens of Doroud was chosen as the research population. Due to the limitations imposed by the COVID-19 pandemic, the interviews were conducted online through various platforms. The duration of the interviews averaged between 1.5 and 3 hours, while purposeful sampling was used to ensure the inclusion of diverse participants. The data collection process commenced in the middle of September 2021 and concluded towards the end of November, continuing until theoretical saturation was achieved. The technique employed for data analysis was theme analysis, which involved identifying patterns of meaning within the collected data. The research used a three-stage process for this analysis, encompassing data familiarization, primary code creation, theme identification, and report preparation. Coding in this study was divided into three categories - descriptive, interpretive, and inclusive - and the software MAXQDA was utilized to code the text from the interviews. Conclusions Following the Islamic Revolution in Iran, the discourse of Pahlaviism has emerged as a significant competing narrative within the media landscape. Notably, Manoto Tv has played a prominent role in promoting this discourse, aiming to foster positive sentiments towards the Pahlavi era among the Iranian population. Research has revealed that the political documentaries broadcasted by this television channel have a considerable influence on the political attitudes of Iranian viewers, with an even more pronounced impact during periods of crisis. The findings of this study highlight the propensity of the audience to embrace positive perspectives towards the Pahlavi government while simultaneously critiquing the Islamic Republic. This effect is further highlighted through the coding of the interviews, which reveals various themes, such as the Pahlavi monarchy's lack of dependence on foreign governments and their focus on economic prosperity during that period. In addition to its significance in critiquing the performance of governing institutions, this research holds value as an instrument for identifying the media platforms that contribute to the decline in public trust. In challenging circumstances, competing narratives can swiftly capture the attention of audiences, which itself can be seen as a warning sign for the prevailing discourse. Therefore, it is crucial for governing bodies to fulfill their responsibilities efficiently in order to retain public trust and prevent the adverse impacts of adversarial narratives.

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Author = Shahghasemi, Ehsan

Typology of the Aesthetic Content of Everyday Instagram Bloggers (Case Study: Sepideh Bazmipour)

Abstract

A Model of Effective Domestic Messaging Application with an Emphasis on the Role of User’s Media Literacy

Abstract

Political Documentaries on Pahlavi Discourses and the Islamic Republic: A Case Study of the Viewing Habits of Citizens in Doroud, Through the Lens of 'Manoto' TV

Abstract