Ways to Enhance the Share of TV in the Audiences’ Media Consumption Basket Using Broadband Capacities

Abdolali Aliasgari; Siavash Salavatian; Mohamadhosein Eghbaldoust

Volume 2, Issue 8 , March 2017, , Pages 41-79

https://doi.org/10.22054/cs.2017.10774.42

Abstract
  Enjoying the biggest space in the media consumption basket of audiences in the past, TV is now facing a serious threat due to the rapid changes occurring in the arena of new media. The main objective of this paper is to identify solutions and ways in using broadband capacities to promote the status of ...  Read More