Mohammad Mohammadpour; Turaj Hashemi Nosratabad; Salar Kalantari
Abstract
The purpose of study was to determine the role of personality traits in distinguishing virtual social networks users and non-users. The present research design was a cross - correlation. ...
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The purpose of study was to determine the role of personality traits in distinguishing virtual social networks users and non-users. The present research design was a cross - correlation. The sample research consisted of 194 student users and 76 non -users in virtual social networks (270 people in total), who were selected using multi- stage cluster sampling among undergraduates and graduate students of Tabriz University. To collect data, short form of the NEO Personality Inventory, a demographic questionnaire and for data analysis, discriminant analysis method was used. Data analysis showed that personality factors extroversion, conscientiousness and openness to experience, in order of preference, have a significant role in distinguishing users from non-users in virtual social networks (p< 0/001). Extroverted people are sociable and have more tendencies to establish intimate relationships with others. In addition, people with high levels of openness to experience are curious about the inner and outer world and their life is full of experience, thus the use of virtual social networks is a new approach to communicate with others. Accordingly, the unstructured environments of this network causes that, people with low conscientiousness feature due to lack of impulse control more use them more.
