Allameh Tabataba’i University New Media Studies 2538-2209 1 1 2015 03 21 Facebook Life in Iran: Construction of the Feminine Self on Facebook Facebook Life in Iran: Construction of the Feminine Self on Facebook 97 125 4507 10.22054/cs.2015.4507 FA Mohammad Rezaei Assistant Professor at Department of Sociology – Tarbiat Modares University Mohammad Ali Khalili Ardakani Assistant Professor at Department of Sociology – Tarbiat Modares University Behrang Zabetian . Holding Master’s of Sociology – Tarbiat Modares University Journal Article 2015 07 18 In this paper, we have tried to investigate the construction process of the feminine self on Facebook. In this regard, using Qualitative Content Analysis method, we have checked out Facebook profiles of 20 professional users. The results indicate optimistic approach toward the presence of women on Facebook. In other words, while traditional gender stereotypes assume women to be emotional, obedient, passive, dependent, and attractive, female professional users have presented themselves as active, independent, powerful, and critical of existing social conditions in different parts of their Facebook profile such as posts on the wall, profile photos, privacy settings, profile names, comments, friends, and groups. So, to some extent we can see breaks in the boundaries of binary-gender on Facebook. <br />  In this paper, we have tried to investigate the construction process of the feminine self on Facebook. In this regard, using Qualitative Content Analysis method, we have checked out Facebook profiles of 20 professional users. The results indicate optimistic approach toward the presence of women on Facebook. In other words, while traditional gender stereotypes assume women to be emotional, obedient, passive, dependent, and attractive, female professional users have presented themselves as active, independent, powerful, and critical of existing social conditions in different parts of their Facebook profile such as posts on the wall, profile photos, privacy settings, profile names, comments, friends, and groups. So, to some extent we can see breaks in the boundaries of binary-gender on Facebook. <br />  https://nms.atu.ac.ir/article_4507_f4ddb91c3278810fb1abd43e34323c0e.pdf