Allameh Tabataba’i University New Media Studies 2538-2209 3 10 2017 08 23 the role of “telegram” as a social network in advertising about the 12th presidential election Iran the role of “telegram” as a social network in advertising about the 12th presidential election Iran 9 42 7694 10.22054/cs.2017.22793.247 FA Seyed Mohamad Mahdizadeh Taleshi allame tabatabai university 0000-0002-6336-1923 Eghbal Khaledian student Mehrave Ferdosi student Journal Article 2017 06 21 The main purpose which this article follows, is comparative studying on the role of “telegram” as a social network and broadcasting media “IRIB” in advertising about the 12th presidential election. For achieving to this goal, we referred to the ideas of skillful professors and the votes of experts who have cognition about “telegram”, as a new phenomenon.<br /> The first result indicates that the user of internet is “very much”, and the measure of using the “telegram” is “much”. I mean not as much as internet but it is much more than others. <br /> However, the reasons for using the social channel of “telegram” as the experts said was getting information, data and also getting the recent political and social news. Meanwhile, the researchers have studied on the important recent issue “the 12th presidential elections” and they compered the role of “IRIB” and “telegram” in attracted the attentions of user of telegram and the TV audience.<br /> The demonstrative results show that there is a connote (semantic)connection between watching the animations and videos via telegram and the number of people taking part in presidential elections. Among the different functions of “telegram” being on line. Being having accessible and having high speed and spreading the candidates’ messages in election, there is a specific connection. <br /> At last, it is suggested that we should think on using telegram as a devise to serve for IRIB not think of it is a threatening device, and we change this threaten to an ideal chance for a future schedule(preview). The main purpose which this article follows, is comparative studying on the role of “telegram” as a social network and broadcasting media “IRIB” in advertising about the 12th presidential election. For achieving to this goal, we referred to the ideas of skillful professors and the votes of experts who have cognition about “telegram”, as a new phenomenon.<br /> The first result indicates that the user of internet is “very much”, and the measure of using the “telegram” is “much”. I mean not as much as internet but it is much more than others. <br /> However, the reasons for using the social channel of “telegram” as the experts said was getting information, data and also getting the recent political and social news. Meanwhile, the researchers have studied on the important recent issue “the 12th presidential elections” and they compered the role of “IRIB” and “telegram” in attracted the attentions of user of telegram and the TV audience.<br /> The demonstrative results show that there is a connote (semantic)connection between watching the animations and videos via telegram and the number of people taking part in presidential elections. Among the different functions of “telegram” being on line. Being having accessible and having high speed and spreading the candidates’ messages in election, there is a specific connection. <br /> At last, it is suggested that we should think on using telegram as a devise to serve for IRIB not think of it is a threatening device, and we change this threaten to an ideal chance for a future schedule(preview). https://nms.atu.ac.ir/article_7694_ffb4d6425f35f30168f8e45eb665e1ae.pdf