Mohammad Faraji; Seyyed Jafar Moosavi; Farshad Emami
Abstract
The purpose was to design an optimal model for personal branding of professional athletes on Instagram and its role on sports migration. The method was mixed and the qualitative information was obtained from library experts through semi-structured interviews with 15 experts. 4 factors and 52 indicators ...
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The purpose was to design an optimal model for personal branding of professional athletes on Instagram and its role on sports migration. The method was mixed and the qualitative information was obtained from library experts through semi-structured interviews with 15 experts. 4 factors and 52 indicators were identified and questionnaire was developed. The statistical population included professional athletes active on Instagram and a total of 520 samples were considered. PLS2 was used to model the structural equations. The results of confirmatory factor analysis were obtained after three stages of correction, four factors: functional with 7, personal with 12, social with 13 and ethical with 8 indicators, a total of 40. The internal reliability, item reliability, convergent and divergent validity and path coefficients as well as the R2 of the model were fitted and confirmed. The goodness of fit index was calculated to be 0.48 and was appropriate. The results showed that the personal brand of athletes has an effect on sports migration (B= 0.44 and T = 17.11). The effect of social factors equal to 0.185 and personal equal to 0.384 and were significant at the level of P <0.01, but functional and moral had no significant effect. The value of R2 showed that the four factors of athletes' personal brand explain about 48% of the causes of sports migration. Finally, despite the various factors that cause migration, the migration of athletes is part of the global sports process, and the media facilitates this process by disseminating information quickly.
fariba seyedan; fatemeh Angoraj Taghavi
Abstract
New media has opened new perspectives for family members by promoting different patterns of social interaction and providing access to vast information. The presence of new communication technologies, by providing new ond the existing limitations for conducting interviews, criteria were considered for ...
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New media has opened new perspectives for family members by promoting different patterns of social interaction and providing access to vast information. The presence of new communication technologies, by providing new ond the existing limitations for conducting interviews, criteria were considered for selecting the sample frame. Using purposeful sampling (based on selection criteria) and theory, after semi-structured interviews with 15 samples of parents, thematic saturation was obtained. The findings of this research are 57 non-repetitive and non-overlapping important statements, the following 4 "overall themes" including parents' media capability. "Restrictive Mediation", "Watch Mediation", "Active Mediation", 10 "Subtopics" and 43 "Comprehensive Meaning Units" were obtained. The results showed that parents' media skills include strategies that allow them to Effectively face the media environment and the use of children and teenagers. Due to the types of restrictive, observational and active mediation strategies, in the complex parent-child interactions, many individual background factors have intervened and mediation strategies, with the changes in children's digital behaviors are variable, and dependent on growth and activity. They are in the virtual space. Therefore, the way parents deal with the media space is not limited to a mediation strategy, and parents may use several methods for media intervention. Not only parents influence the child's behavior, but also the child's real behavior or his digital abilities They are influenced in such a way that they adopt their mediation approach according to the activity that the child does.AbstractNew media has opened new perspectives for family members by promoting different patterns of social interaction and providing access to vast information. The presence of new communication technologies, by providing new opportunities for joint activities, has had tremendous effects on the relationships of family members. Is. Investigating mediation and how parents encounter cyberspace not only helps to design new solutions in media education for parents, but also opens up new fields in media studies, especially in the field of family. Children are one of the possibilities of virtual space, limits and boundaries of activity with communication technologies and necessary skills in the media space. The sample of the research was the potential participants from parents in the city of Karaj. Considering the importance of maximum diversity in the research sample and the existing limitations for conducting interviews, criteria were considered for selecting the sample frame. Using purposeful sampling (based on selection criteria) and theory, after semi-structured interviews with 15 samples of parents, thematic saturation was obtained. The findings of this research are 57 non-repetitive and non-overlapping important statements, the following 4 "overall themes" including parents' media capability. "Restrictive Mediation", "Watch Mediation", "Active Mediation", 10 "Subtopics" and 43 "Comprehensive Meaning Units" were obtained. The results showed that parents' media skills include strategies that allow them to Effectively face the media environment and the use of children and teenagers. Due to the types of restrictive, observational and active mediation strategies, in the complex parent-child interactions, many individual background factors have intervened and mediation strategies, with the changes in children's digital behaviors are variable, and dependent on growth and activity. They are in the virtual space. Therefore, the way parents deal with the media space is not limited to a mediation strategy, and parents may use several methods for media intervention. Not only parents influence the child's behavior, but also the child's real behavior or his digital abilities They are influenced in such a way that they adopt their mediation approach according to the activity that the child does.AbstractNew media has opened new perspectives for family members by promoting different patterns of social interaction and providing access to vast information. The presence of new communication technologies, by providing new opportunities for joint activities, has had tremendous effects on the relationships of family members. Is. Investigating mediation and how parents encounter cyberspace not only helps to design new solutions in media education for parents, but also opens up new fields in media studies, especially in the field of family. Children are one of the possibilities of virtual space, limits and boundaries of activity with communication technologies and necessary skills in the media space. The sample of the research was the potential participants from parents in the city of Karaj. Considering the importance of maximum diversity in the research sample and the existing limitations for conducting interviews, criteria were considered for selecting the sample frame. Using purposeful sampling (based on selection criteria) and theory, after semi-structured interviews with 15 samples of parents, thematic saturation was obtained. The findings of this research are 57 non-repetitive and non-overlapping important statements, the following 4 "overall themes" including parents' media capability. "Restrictive Mediation", "Watch Mediation", "Active Mediation", 10 "Subtopics" and 43 "Comprehensive Meaning Units" were obtained. The results showed that parents' media skills include strategies that allow them to Effectively face the media environment and the use of children and teenagers. Due to the types of restrictive, observational and active mediation strategies, in the complex parent-child interactions, many individual background factors have intervened and mediation strategies, with the changes in children's digital behaviors are variable, and dependent on growth and activity. They are in the virtual space. Therefore, the way parents deal with the media space is not limited to a mediation strategy, and parents may use several methods for media intervention. Not only parents influence the child's behavior, but also the child's real behavior or his digital abilities They are influenced in such a way that they adopt their mediation approach according to the activity that the child does.
Shahin Mozaffari; Morteza Shafiee; Hamid Mahmoodian Ata Abadi
Abstract
Introduction
Television and satellite channels, in addition to other forms of social media, have facilitated the rapid and widespread transmission of foreign lifestyles, social relationships, culture, art, beliefs, and values to Iranian society. As a result, satellite networks with their diverse ...
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Introduction
Television and satellite channels, in addition to other forms of social media, have facilitated the rapid and widespread transmission of foreign lifestyles, social relationships, culture, art, beliefs, and values to Iranian society. As a result, satellite networks with their diverse capabilities have become capable of affecting all aspects of human life, particularly altering the daily lives and lifestyle choices of people from all sectors of society, particularly the youth. Thus, the aim of this study is to evaluate the effectiveness of Persian-language satellite networks in shaping the lifestyles of young people and from the perspective of Bourdieu's indicators by means of the data envelopment analysis model.
Materials and Methods
The research method employed is case-driven and context-specific. In order to implement the model, a library study was initially conducted to evaluate the impact of TV and satellite networks on youth lifestyles according to Bourdieu's perspective. Based on the opinions of experts in the field, the input and output indices of the study were determined. To account for the non-deterministic nature of many indices, the Rough DEA model was used, which converts non-deterministic variables to intervals using the "α" level and results in an interval data envelopment analysis model. Using the MRA ranking method, the efficient intervals were ranked and compared. Then the efficiency of each evaluated network was determined through a sensitivity analysis performed at different "α" levels. Finally, each of the networks was ranked.
Discussion and Results
Based on the data collected and analyzed, the "Man o To" network was found to have the greatest influence on the lifestyles of young people. The "Persian BBC" network ranked second, followed by the "Nasim network" in third place, and finally, the "GEM" network placed last. These results suggest that there are significant differences in the impact of satellite networks on the lifestyles of young people, and that the "Man o To" network has been the most effective at shaping the lifestyle choices of this demographic.
Conclusions
Based on the research findings, it is recommended that the administrators of domestic Persian-language satellite media produce high-quality and appealing content in the fields of information, news, entertainment, and educational programming. This strategy will help boost the lifestyle indicators among the youth. Additionally, it is suggested that individuals with greater social capital and trust consume media resources from these aforementioned fields.
Zahra Jafarpour Marzouni; Ali Khorsandi Taskoh; AliReza abdollahinejad
Abstract
Abstract
The development of technology created a special type of communication in academic life; On the other hand, today the existence of social networks is considered as an effective tool in achieving educational goals. The aim of the current research was to identify and analyze the functions of effective ...
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Abstract
The development of technology created a special type of communication in academic life; On the other hand, today the existence of social networks is considered as an effective tool in achieving educational goals. The aim of the current research was to identify and analyze the functions of effective use of social networks in educational management, as well as to examine the obstacles and challenges of accessing all types of social media and information. In this regard, in addition to the document study, an interview was conducted with 10 managers of the educational groups of Allameh Tabatabai University of Tehran using the snowball sampling method. The data were analyzed qualitatively using MAXQDA software, according to the obtained results, the functions of targeted use of social networks for educational managers include: "Professional, scientific and research growth; creating a democratic management environment; improving the educational quality of the group; Expediting administrative and executive performance; "Psychological and social impact". In addition, according to the findings of the research, the most important obstacles and challenges of accessing social networks are "technical and infrastructural obstacles; management challenges; political obstacles and individual obstacles" which finally provided solutions to improve the efficiency of the media and target the use of social networks.
Karim Shabani; ali geranmayepour; shahnaz hashemi
Abstract
The present study aimed to discover the factors that detect fake news in the media, especially social networks because the speed of spreading fake news in new media and its negative impact on public opinion is irreparable in some cases. The method of this qualitative study and its statistical population ...
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The present study aimed to discover the factors that detect fake news in the media, especially social networks because the speed of spreading fake news in new media and its negative impact on public opinion is irreparable in some cases. The method of this qualitative study and its statistical population included experts in the field of communication sciences, media, and news, which were selected from the method of targeted sampling and snowball (chain reference) based on the inclusion criteria. The required information was obtained by using documentary studies and semi-structured interviews for 1720 minutes and 15 interviews with publication saturation conditions and the method of receiving participants' feedback was used to validate the thematic analysis. The results were analyzed using MAXQDA 2020 software and the thematic analysis method. The results of the analysis were formed in the form of 439 key concepts and 57 codes, 12 sub-themes, and 5 main themes of "content structure", "publishing agent", "news source", "rules", and "machine algorithms". Interpretation and analysis of data showed that the detection of fake news in the media and social networks in Iran, above all, needed to create a database to compare and model the methods of writing fake news and detect it, and more research is needed in the field. Content analysis is done in Persian to get a better understanding of fake news writing patterns in Persian.
Arash Beidollahkhani; Yaser Kahrazeh
Abstract
In the age of mediatization of politics , the entertainment industry can easily produce content and hero for political environments. The current president of the United States, Donald Trump more than any electoral campaign owes media, movies, television shows, entertainment programs, and etc. This was ...
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In the age of mediatization of politics , the entertainment industry can easily produce content and hero for political environments. The current president of the United States, Donald Trump more than any electoral campaign owes media, movies, television shows, entertainment programs, and etc. This was a major reason of the success of Trump in the US presidential election. Therefore today, Tramp is mentioned as a celebrity politician or political superstar. The main focus of the present research is the conceptualization of celebrity politics and celebrities politicians by using the Donald Trump phenomenon. This paper examines the typology of the celebrity politics and celebrities politician by analyzing of coming of Tramp at the White House through analytical-descriptive methodology. The main question of this paper is Can Donald Trump be considered as a celebrity politician, regarding his electoral and political performance? The paper responds positively to this question and emphasizes that phenomenon of Donald Trump is a form of celebrity politician who, using media leverage, performance style and audience reception in a post-democratic environment for access presidential position and he has already managed to achieve the presidency of the world's most powerful country.
younes shokrkhah; Mohamadreza Saeidabadi; abdolreza namavar
Abstract
presenting a pattern forThe Impact of Social Networks on Democracy Development in Iran:A Grounded Theory StudyAbstractSocial networks have been able to influence the various dimensions of social life. The purpose of this research is to design a model for impact of social networks on democracy development. ...
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presenting a pattern forThe Impact of Social Networks on Democracy Development in Iran:A Grounded Theory StudyAbstractSocial networks have been able to influence the various dimensions of social life. The purpose of this research is to design a model for impact of social networks on democracy development. To design this model, using a Grounded Theory strategy and a constructive approach, using semi-structured interview tools with 10 experts and academic professors in the field of media management. The results of the research after the initial and focused coding were designed as a model. In the initial coding, 17 codes were extracted, and in the focused coding, 6 codes were extracted. Research findings show that globalization, increase level of public knowledge, lack of legal infrastructure, information monopoly, absolute power of government, filtering, inappropriate content dissemination, media literacy, use of authorities from virtual networks, awareness, transparency and accountability, improvement of Social capital, the strengthening of public voices, democracy demand, the creation of network society, and civil society are the main components of this model.
ali ghasemijahan; Shahnaz Hashemi; Ali Geranmayeh pour
Abstract
Nowadays, media has been described as a potentially powerful tool that can affect the control of political, economic, cultural, and social problems in human societies. Users’ media selection is the only way of the media’s survival among plenty of media and social networks. This research referred ...
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Nowadays, media has been described as a potentially powerful tool that can affect the control of political, economic, cultural, and social problems in human societies. Users’ media selection is the only way of the media’s survival among plenty of media and social networks. This research referred to most papers about media from 2015 to 2020. Among 300 papers, we evaluated 33 studies suitable for this recent research. Also, the weights and effects of these attributes can be investigated in future researches precisely. These social media contains all kinds of formal and informal media like broadcasting, satellite, TV, radio, etc. So new research has shown informal social software applications such as Facebook, Twitter, Instagram, Telegram, etc that have gotten popular incredibly.
Afshar Kabiri; musa saadati; Elnaz Ghasemi
Abstract
The present study was conducted with the aim of the role of virtual networks in explaining the political awareness of the students of the University of Orum in Urmia. The research method used was survey and the statistical population consisted of all students of Islamic Azad University is Urmia of which ...
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The present study was conducted with the aim of the role of virtual networks in explaining the political awareness of the students of the University of Orum in Urmia. The research method used was survey and the statistical population consisted of all students of Islamic Azad University is Urmia of which 380 students as sample using Cochran formula stratified random sampling method were selected. Data were collected in the survey questionnaire. Also, for data analysis, SPSS software was used. The results show that the average political knowledge to separate virtual networks to consume content is significantly different, so that students from religious news content and virtual networks are more aware than other groups. Also, the linear relationship between the amount of sustainability in consumption and the level of political awareness of students was confirmed and the type of relationship is also positive and direct. The correlation between the variables of the use of virtual networks and the awareness of political factions and election laws and national divisions has been positive and significant. The results of regression analysis showed that the variables in the regression model, could explain 14 percent of variance of political consciousness.
mehdi bigdeloo
Abstract
Political culture in Iran as a cultural space that manifests the way people relate to the political system has affected in recent decades various phenomena such as revolution, the structure of the political system, government agents, and so on. In this cultural context, the phenomenon of virtual social ...
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Political culture in Iran as a cultural space that manifests the way people relate to the political system has affected in recent decades various phenomena such as revolution, the structure of the political system, government agents, and so on. In this cultural context, the phenomenon of virtual social networking has left many works in recent years. But the phenomenon, and in particular the Twitter and Facebook networks, have been able to affect the political culture of university professors as other historical phenomena as the most exploitative of these two social networks, the issue that the present study aims to answer to a case-to-face approach And at the descriptive-analytical level. This study, using the views of the humanities professors of the universities of eight metropolitan areas of the country in a survey method, and then analyzing the data obtained using the Tao Kendall test, concluded that three functions of development of regulatory capabilities, convergence of social communication and the valuation of Twitter and Facebook The sum of the six components of the eight components of the political culture of political users in Iran has been effective, including all three functions of the critique of the political system; two functions affecting distrust, alienation, and the superiority of religious values and only one function on extremism and self-rule, and extra-judicial behaviors Intellectual absolutism also does not affect these functions.
Ali Adami; Aeyed Ahmad nekoui
Abstract
In this day and age the media have provided positive means for developing human values and promoting peace throughout the international society. The other side of the story is, however, not very positive as due to limited control over the media and its unfettered reach radical jihadi groups have turned ...
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In this day and age the media have provided positive means for developing human values and promoting peace throughout the international society. The other side of the story is, however, not very positive as due to limited control over the media and its unfettered reach radical jihadi groups have turned it into a propaganda machine for the spread of their inhuman values and measures which are clear violations of human rights. The Middle East has been the main target of these groups whose negative campaigns and activities have turned the region into the eye of the storm in a global crisis. Thus, in order to study the issue the current article’s main question is to find answer to ‘What role do the media play in strategies employed by salafi groups, especially, Al-Qaeda and ISIS, and what impact did these activities bear upon the social lives of the Middle Easterners?’. As a matter fact, jihadi groups, namely the two terrorist groups of Al-Qaeda and ISIS, have pursued a distinct and peculiar media strategy mainly based upon attempts at recruitment, spread of violence, legitimization and disseminating their messages to friends and foes. Furthermore, these groups have turned the Middle East into the main scene on which their destructive acts of violence are staged to the extent that nowadays the menacing shadow of terrorism and jihadi ideology is putatively engulfing the entire region.
Shaho Sabbar; Daiwon Hyun
Abstract
The invention and development of the internet and new media forms have only made the issue of credibility more important. Many studies have addressed the comparative nature of media credibility. This studyis an effort to identify and explore some factors that may be in significant relation ...
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The invention and development of the internet and new media forms have only made the issue of credibility more important. Many studies have addressed the comparative nature of media credibility. This studyis an effort to identify and explore some factors that may be in significant relation with perceived credibility of media. Three sets of factors including media form, media content, and audience were studied to find if they correlate with perceived media credibility. We analyzed questionnaires filled by 250 Iranians and found significant relations. The results suggest that the three sets of factors can be used to study credibility and its correlations. They also indicated that other than general demographics and behaviors such as media consumption, the individuals’ personality traits can have significant correlations with the perceived credibility of media content. This explorative study can pave the way for more comprehensive studies, especially those with more comprehensive tests and more respondents. This results show some evidence that
Hadi Khaniki
Abstract
This article is a review of the trajectory of the concept of communication through academic teachings in Iran. First studies in this field were based on the two terms of “mass communication means” and “media”. The first was accepted by late Dr. Mo'tamed-Nezhad and the latter was ...
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This article is a review of the trajectory of the concept of communication through academic teachings in Iran. First studies in this field were based on the two terms of “mass communication means” and “media”. The first was accepted by late Dr. Mo'tamed-Nezhad and the latter was accepted by late Dr. Majid Tehranian. This difference in the choosing of the words did not come solely from a difference on the hardware and the communication technologies; it’s also related to social aspects of language and the way terms are filled with meanings. The word equivalent to “media” in Farsi was filled with meanings that didn’t exist in Farsi before. The study uses the related history and documents to explore the evolution of the concepts through the works of Mo'tamed-Nezhad and Tehranian who were both the founders of communication studies in Iran. Referring to the foundation of the Faculty of Communication Sciences and the launch of the quarterly journal of “New Media Studies”, I will discuss the new expectation from the science of communication and the new media. I will do a comparative historical work to argue that in the study of new media, both hardware and software evolutions in the field of media and communication should be considered.
