Azadeh Salemi; Hadi Khaniki; Habib Habib Sabouri KhosrowShahi; Shahnaz Hashemi
Abstract
In spite of the necessity of Media Literacy for optimal use of new communication technologies, media consumption experience may increase media literacy as well. The purpose of the present research is to propose a model for predicting internet users' media health literacy according to their Social Media ...
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In spite of the necessity of Media Literacy for optimal use of new communication technologies, media consumption experience may increase media literacy as well. The purpose of the present research is to propose a model for predicting internet users' media health literacy according to their Social Media Consumption patterns. By Media Health Literacy, we mean people’s perceived abilities to access, analyze, create and convey health messages through media. The research method is survey which was conducted in May 2019. The research tool is the questionnaire whose reliability (Cronbach’s Alpha=0.837) and validity (face validity and construct validity) have been confirmed. The statistical population is adult citizens of Tehran who use internet. According to the Path Analysis model, "Gratifications obtained from social media use in the field of health" is the most powerful predictor of "Media Health Literacy" levels. "Frequency of Social Media Use", "years of education", "Adoption of health-related social media" and "Age" are the other independent variables which have shares in predicting Media Health Literacy's level among Social Media Users in Tehran. In conclusion, by increase in citizens' access to internet, Digital divide shifts from unequal access to new communication technologies to the quality of usage. In addition, Digital Divide remains between social groups in terms of "age" and "years of education", but "sex" does not define Social Media Users' "Media Health Literacy" levels.
Sobhan Yahyaei
Abstract
This paper seeks to describe media consumption mechanism in adolescents-as the most influential age group.In relation to the expected norm of exploratory research, we don’t have a theoretical basis and prior assumptions.The methodology in this paper is the Grounded Theory, and the author claims ...
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This paper seeks to describe media consumption mechanism in adolescents-as the most influential age group.In relation to the expected norm of exploratory research, we don’t have a theoretical basis and prior assumptions.The methodology in this paper is the Grounded Theory, and the author claims that, through inductive logic based on deep interviews and observations, presents a theoretical system of adolescent media consumption mechanism.In the implementation of Grounded Theory, after conducting 22 individual in depth interviews and observations on the field, 1050 open coding were obtained in the first stage. Subsequently, axial coding have done with 362 categories for identifying concepts, and 15 concepts by Selective Coding were identified as core concepts in the use of description of adolescent media mechanism.Then selective coding applied to construction of theoretical model that were formed by systemic consequences of adolescent media consumption were identified in 5 levels;• Arrhythmia of the media in adolescents• Active exposure to the media consumption• Adult adaptation• Multi-level seeking Distinction• Family conflicts as a result of adolescent media consumptionThus, the outcome of this article is a theoretical portrait of media usage mechanisms by adolescents.
saeid ghanbary; Soodeh Javadi; davood abdollahi
Abstract
Target: Since today, religious content has been widely disseminated on the Internet, and the audience is using it according to the style of their media consumption, this study aimed at studying has been various components on the consumption of religious content based on the concepts of active audience ...
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Target: Since today, religious content has been widely disseminated on the Internet, and the audience is using it according to the style of their media consumption, this study aimed at studying has been various components on the consumption of religious content based on the concepts of active audience approach and the theory of Uses and Gratification. Method: This research was a questionnaire in terms of method, survey and data gathering tool. The mean reliability coefficient of its indices was estimated as 0.76 according to Cronbach's alpha. The sample size was estimated based on Cochran formula 384 and the required information was collected from 385 people by cluster sampling. Findings: The findings of this research showed that there are a direct and significant relationship between the components of answering questions, eliminating doubts, quality of family education, easy access to the media and raising awareness with the amount of religious content consuming. In this regard, based on regression analysis, the components of easy access and awareness raising Arrangements have the most predictive power of the dependent variable.
Abdolali Aliasgari; Siavash Salavatian; Mohamadhosein Eghbaldoust
Abstract
Enjoying the biggest space in the media consumption basket of audiences in the past, TV is now facing a serious threat due to the rapid changes occurring in the arena of new media. The main objective of this paper is to identify solutions and ways in using broadband capacities to promote the status of ...
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Enjoying the biggest space in the media consumption basket of audiences in the past, TV is now facing a serious threat due to the rapid changes occurring in the arena of new media. The main objective of this paper is to identify solutions and ways in using broadband capacities to promote the status of TV in the consumption basket of the audiences. To identify these solutions, communications experts and media specialists who enjoy expertise in the field of theoretical and experimental broadband context, were contacted and interviewed. Among them 21 people were selected through purposeful sampling. Delphi study was conducted in three rounds; in the first round, the required data was gathered using deep interview method and then a questionnaire. Finally, the members of the Delphi panel consensed on 21 ways, which had been classified in the five sections of "content", "management", "technical", "policy-making" and "commercial-economic", reached consensus. "producing content special for the cyberspace" and "making change in news releasing model" are among the most important identified content solutions; "broadband media audience research" and "enhancing the media literacy of users” are the most significant management solutions; “making changes in archive area" and "utilizing the capacity of receiving feedbacks for analyzing the characteristics of the users" are among the most technical solutions; "making clear rules" and "the interaction of actors working in the field of audio and video comprehensive broadcast in the virtual space" are the most important policy-making solutions and the most important economic-trade strategies are "creating added value for selling more products" and "making a suitable base for selling products.”
