Marzye Fadaee Dah Cheshmeh; Azam Shahriari
Abstract
The aim of this study was to evaluate the impact of various aspects of social networking (duration of membership in social networks, the daily use of social networks, the user's activity on social networks, and the true extent deemed a social network content from a user perspective) on political consumerism. ...
Read More
The aim of this study was to evaluate the impact of various aspects of social networking (duration of membership in social networks, the daily use of social networks, the user's activity on social networks, and the true extent deemed a social network content from a user perspective) on political consumerism. In other words, any social-network activity level in more depth will, in favor of political consumerism also increases. The statistical population of this research includes all university students in Isfahan city in the academic year of 2011-2012. By cluster sampling, 327 of them were selected as sample size and studied by scrolling method. In this regard, the results of the research show that only the amount of activity in social networks has a significant effect on political consumption. In other words, the level of activity of people in social networks is deeper, their tendency to political consumption also increases. .
Mohammad Saeed Zokaei; Matin Azizi Hamedani
Abstract
The rapid development of ICTs in the early 21st century has brought about dramatic changes in the youths’ personal and social identifications. Spending long hours in virtual spaces consuming popular culture news and products (in this case Korean pop music), while providing the youth with a huge ...
Read More
The rapid development of ICTs in the early 21st century has brought about dramatic changes in the youths’ personal and social identifications. Spending long hours in virtual spaces consuming popular culture news and products (in this case Korean pop music), while providing the youth with a huge amount of information and entertainment, also provides them with unique experiences through which they can express themselves. Drawing on a cyber-ethnography of the fans of Korean popular culture in Iran, this paper aims to show the impacts this virtual fandom poses to young adolescents and to show how the cultural products consumed in this environment help create a global-local identity. The results suggest that this fandom culture has differentiating, complementary and compensatory functions and in a complex way helps strengthen cosmopolitan identities among the Iranian youths.
