Sam Mohammadpour; Younes Shokrkhah
Abstract
In its fifties, the application of agenda-setting theory has become much more widespread than in the past, and today it can be divided into two main branches: traditional and modern. Based on agenda-setting theory political parties can focus their attention on the issues they are interested in using ...
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In its fifties, the application of agenda-setting theory has become much more widespread than in the past, and today it can be divided into two main branches: traditional and modern. Based on agenda-setting theory political parties can focus their attention on the issues they are interested in using media and political marketing tools. For a long time, the theory's main assumptions were centered around newspapers and radio and television channels as the mass media. With the development of communication technologies and the advent of social networks, the decisive role of traditional media in elections has been challenged. Today, political parties seek to use and be more active in social networks to highlight their positions and programs. Concerning this, the present study, exploring the media behaviors of the British parties in the 2015 and 2017 general elections, sought to answer the question of how the British parties' tendencies to media were in the two mentioned-above elections. The research findings, based on the findings of the most important statistical organizations in Britain and the world, show that the 2015 and 2017 British general elections were, respectively, the turning point and the culmination of the tendency of British parties to social networks as a tool of agenda-setting in modern times. Accordingly, social media seems to be ending decades of domination by newspapers and television channels to emerge as the determining media in election campaigns.
Zahra Ardekani Fard; Mozhgan Azimi Hashemi
Abstract
In the summer of 1397, the issue of the Iraqi travelers' sex tourism in Mashhad was widely considered and highlighted by the mass media. Following this attention from the mass media, people also started discussing and commenting on this topic on social networks. This research seeks to describe and analyze ...
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In the summer of 1397, the issue of the Iraqi travelers' sex tourism in Mashhad was widely considered and highlighted by the mass media. Following this attention from the mass media, people also started discussing and commenting on this topic on social networks. This research seeks to describe and analyze the way in which the topic was represented in the official media and also to examine the impact of this representation and media-assisted highlighting on public opinions in the social network Twitter. For the purposes mentioned, a qualitative content analysis method was used to examine 20 news stories published in official media as well as 54 users’ tweets in the Twitter social network. Research findings show that according to Agenda-setting theory, the number of tweets per day is directly related to the number of news in the mass media, and the media have succeeded in prioritizing and attracting the audience's attention. However, the content of tweets is not entirely consistent with the views put forward in the mass media. There are two instances of compliance with gossip and racist claims, but there are two claims of governance and system mismanagement in tweets that have not been raised in the representation of the mass media
