Hamed Forouzan
Abstract
Network communication training center is a new concept that has been made of two components and parameters of human communication and religious education. With attitude in concept of human communication network in typic of Islamic can be admitted to this thread often both in communicating face to face, ...
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Network communication training center is a new concept that has been made of two components and parameters of human communication and religious education. With attitude in concept of human communication network in typic of Islamic can be admitted to this thread often both in communicating face to face, in person, indirect, personal, social and communication and etc can be realized in two general types. In each type of Communication, issues such as growth, excellence, education and guidance can be seen clearly.So, in this thesis, the authors seek to provide a certain answer this fundamental question that What are the components of Upbringing communication? and continue what are the consequences of Upbringing communications in the Islamic Republic of Iran in the educational, cultural and communication? The Results of research that based on an analysis of Swat and utilizes the elite or library studies and questionnaires have been formulated, 59 main component to designing of model Upbringing communication has been extracted. Then the main components was analyzed by using the QSPM techniques and after having defined and prioritized variables, the scheme of Religious Upbringing communications was designed.The theory used in this article is based on the theories of Islamic education by Allameh Motahari and religious communication by Professor Hamid Molana.
kianoosh karimi; Jalal Ghafari Ghadir
Abstract
Aim: With the advent of new media and the rise of public literacy, public opinion and persuasion have become more important. According Saroukhani, Persuasion is the final aim of any relationship, whether humanistic or mediastics. Persuasion plays a key role in strengthening global status and attaining ...
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Aim: With the advent of new media and the rise of public literacy, public opinion and persuasion have become more important. According Saroukhani, Persuasion is the final aim of any relationship, whether humanistic or mediastics. Persuasion plays a key role in strengthening global status and attaining strategic goals for any political and economic trends and so on. The present research has tried to achieve a comprehensive approach to persuasion of public opinion in cyberspace using the capabilities of Gamification as a motivational tools.Methods: we have tried by using three consecutive steps consisting of documentary research, Delphi, and in-depth interviews with Gamification and Cyberspace experts, provided a comprehensive model for persuasion of public opinion in cyberspace.Findings: At the first and second steps of the research by using the documentary and Delphi method (in three consecutive rounds), were identified a comprehensive model for influencing public opinion (7 steps) and 13 Gamification capabilities. At the third and final step of the research, based on the results of the first two stages of the study, models were presented for Gamify the stages of influencing public opinion.Conclusion: The seven-step model of influencing public opinion, known as an important tool in the advertising fields, can be used as a basis for persuading public opinion in cyberspace. The use of Gamification technology, which has a strong background in attracting and engaging audiences, ensures the success of the model influences public opinion. Combining Gamification with public opinion persuasion models increases their effectiveness and efficiency.
Mohammad Pouya Ghasemi; Hossein Sadeghi Bideshki; Mahnaz Naderi; Ali Asghar Keya
Abstract
Instagram is an example of social media that has managed to provide a system engagement for active users in content production. User innovation in content production has led to the emergence of new types of content on Instagram, so studying the content-generating relationships in Instagram seems necessary. ...
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Instagram is an example of social media that has managed to provide a system engagement for active users in content production. User innovation in content production has led to the emergence of new types of content on Instagram, so studying the content-generating relationships in Instagram seems necessary. The purpose of this study is to provide a description of the relevant factors in shaping User-generated content with emphasis on the relationship between the Influencer and the Followers. In this study, the descriptive method was used and the required information was collected by three focus group meetings with active users of Instagram and analyzed by thematic analysis technique. After coding the information, 11 main categories related to user production were identified, and these categories were formulated around the focal category of Collective participation of content production.Rotational Cycle of Care from Followers to Influencers and Vice Versa, it has led to the production and redistribution of products that generate revenue, whether from influencer or by regular Instagram users, which are always in the constant imbalance between the user and the owner of the Instagram. Each user is a tool to maintain their Instagram.After coding the elements influencing user-generated content among Iranian users, 12 main categories had identified that ultimately lead to the maintenance of the Instagram network, and were formulated around the Rotational cycle of care from followers to influencers and vice versa.
behnaz rahbarmehrpo; ehtesham Rashidi; Abolfazl Danaei
Abstract
One of the most fundamental issues facing today's societies is the social identity that has undergone major changes with the advent of virtual networks. The virtual world is relatively separated from the real world with features such as inability, transcendence, multiplicity, accessibility, synchronization, ...
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One of the most fundamental issues facing today's societies is the social identity that has undergone major changes with the advent of virtual networks. The virtual world is relatively separated from the real world with features such as inability, transcendence, multiplicity, accessibility, synchronization, and so on. Fundamental to the formation of social identities is human interaction. In fact, when one interacts with another, one finds his/her identity as a member of society. Identity is defined in the context of social interaction. In Iranian society, identities have become fluid and changeable. Traditional identities are gradually being questioned and new identities emerging that do not have previous integration and stability. Mass media is one of the most important sources of identity change in today's society, including in the area of women's lives. The research method was quantitative and data were collected using a researcher-made questionnaire. The statistical population of this study is women in Tehran. The results show that all aspects of Tehranian women's social identity (family, national, ethnic, and religious) are weakened.
Iman Erfanmanesh; Soheila Sadeghi Fassaie
Abstract
According to the socio-technical changes of Tehran information society, the domestication of ICTS has led to facilitate the idea of human and technology mutuality in some aspects from cognitive to acting levels.Teenage social actors are of more adaptability with the new technologies in the dimension ...
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According to the socio-technical changes of Tehran information society, the domestication of ICTS has led to facilitate the idea of human and technology mutuality in some aspects from cognitive to acting levels.Teenage social actors are of more adaptability with the new technologies in the dimension of everyday actions, in so far as the intensification of dependency to up-to-date technologies provides the setting of technology and human’s agency incorporation. Researchers seek to analyze some aspects of the family life concerning the mentioned matter according to teen’s (as the new generation) and also parents’ attitude. After the preparatory assessment of Tehran metropolis atlas, applying both purposive and typical sampling and adopting the method of semi-structured interview, the authors interviewed 120 teens and 20 cases of parents. The theoretical approach has based on the dichotomy of the structure-agency for human and technology and multi-step coding analysis besides typification have been used. The results show that a spectrum of diverse attitudes, such as the triplet of technicists, conservationists, and humanists, between teens and parents is identifiable. One of the key themes in analysis of the subject and possibility of the agency corporation is the idea of “technology as power source” for teens. A kind of “the new anthropology” is forming to interpret teens’ action due to their connexion to the gadgets and new technologies, in as much as it implies a certain level of merging actor with new emerging technologies. In this perspective, attention to the concept of the “power exhibition” is of significance.
Ali Ashraf Nazari; Mojtaba Gholipour
Abstract
One of the outstanding features of Egypt's revolutionary movement (2010-2011), using New Information and Communication Technologies, especially the Internet tool protesters and mobile. Social media such as Facebook, Twitter and YouTube, text messaging capability and functions of citizen journalism through ...
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One of the outstanding features of Egypt's revolutionary movement (2010-2011), using New Information and Communication Technologies, especially the Internet tool protesters and mobile. Social media such as Facebook, Twitter and YouTube, text messaging capability and functions of citizen journalism through mobile phones and the Internet (in conjunction with the official media), and other communication potential of new information technologies, a significant role in the process various developments have Egyptian revolution. Terms like "Facebook Revolution", "Twitter Revolution", "Internet revolution", "cyber revolution" and so on, although perhaps a propagandist nature and away from scientific accuracy, but the importance of contact with the revolutionary processes in Egypt and other Middle East countries show.In this article I will attempt realistic and detailed assessment of the role of virtual communication resulting from new information technologies have in the revolutionary movement in Egypt. The impact of new information technologies on the possibility of cyber activism, online creation and strengthening of interaction acts between online and offline, allowing social networking, appearance repression and decrease the repressive mechanisms of disclosure of communication, mobilization, organization, representation and news and information related to the movement in the revolutionary process in Egypt will form the main subject of this article.
Saad Mojahed; aliasghar kiya; saeed moradi
Abstract
The main goal of this study is to explore factors associated with youth Zahedani Farsi language programs. Here's target audience of young people in Zahedan city that has been considered as a population which can be considered as the best investment any media and target groups. The sample size is 390 ...
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The main goal of this study is to explore factors associated with youth Zahedani Farsi language programs. Here's target audience of young people in Zahedan city that has been considered as a population which can be considered as the best investment any media and target groups. The sample size is 390 to choose from sampling, blending is used .That is, using multistage quota, population or sample size and questionnaire data were collected and analyzed. The theoretical framework of this research uses and gratifications theory based on the needs and interests, and different motivations often attempt to use their satellite. That's why the idea of \ "use and satisfaction \" In this study seems necessary.They are there to satellite programs. A significant relationship between the knowledge of the audience with the tendencies of satellite programs there. On the other hand a significant relationship between age, socio-economic status, gender, and religion does not exist.
Seyede Shima karanjam; Seyed Reza Seyed Javadin; Mohammadrahim Esfidani; Moslem Alimohammadlou
Abstract
One of the major sources of human knowledge that plays an important role in the survival and health of societies is the knowledge of governance and public administration. The policy-making system, in accordance with the social, political, economic, cultural and technological environment of the world, ...
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One of the major sources of human knowledge that plays an important role in the survival and health of societies is the knowledge of governance and public administration. The policy-making system, in accordance with the social, political, economic, cultural and technological environment of the world, must choose the appropriate style for successful governance. Due to the emergence of the network age and the influence of cyberspace in all aspects of individual life and governance policy, this study was conducted with the aim of designing a mental cognitive mapping model of governance on social networks using the Zaltman Metaphor Elicitation Technique (ZMET) which is one of the research methods is derived from neuroscience in management. For this purpose, in-depth semi-structured interviews were held with 12 experts, experts and researchers active in management, governance and social media with an average time of 3:24 hours and with geographical distribution from 5 provinces of the country: Tehran, Shiraz, Isfahan, Kermanshah and Mashhad, The interviews were conducted in Adobe Connect software environment. After analyzing the results, 67 concepts for model design were identified and finally 9Atlas.ti software was used to structure the consensus map. It is hoped that this model can open a new window for thinkers, government activists and strategic actors to formulate effective and efficient policies. Open social networks as a dynamic national media across national and cross-border.
Seyed Mohamad Mahdizadeh Taleshi; Fatemeh Zendehboodi
Abstract
This study aims to identify parents’ motivations to do sharenting on Instagram. Also, it studies the way that parents feel responsible about the different examples of children’s privacy violations on this social media site. Different types of sharenting, children’s privacy, privacy ...
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This study aims to identify parents’ motivations to do sharenting on Instagram. Also, it studies the way that parents feel responsible about the different examples of children’s privacy violations on this social media site. Different types of sharenting, children’s privacy, privacy in the networked society, children’s online security, social benefits of sharenting, economic motivations, privacy stewardship, privacy calculus theory, and the emergence of moral phobia have been explored. 267 parents (mother/father) have been interviewed by an online questionnaire through convenient and snowball sampling. “Connection to family and friends”, “making online albums” and “sharing the pleasant feelings due to children’s attractive activities with the others” are the most important motivations of parents to sharent. Also based on the model of the study and factor analysis, the examples of privacy violations have been divided into “very sensitive” and “common” types. The findings show that there is a direct correlation between the parent's education and the way they react to privacy violation examples. In other words, the more they are educated, the more they care about their children’s privacy. Furthermore, the parents who have given a thought to probable risks of sharenting are much more sensitive to the examples of privacy violations.
Samaneh Koohestani; Fardin Alikhah; Nader Ofoghi; Hoda Hallajzadeh
Abstract
New media capabilities like Instagram allow people to get involved in the creation of their persona. However, not everyone has the same conditions to become a microcelebrity, it is thus important to identify the mechanisms of microcelebrities in order to understand how they gain fame. The impacts of ...
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New media capabilities like Instagram allow people to get involved in the creation of their persona. However, not everyone has the same conditions to become a microcelebrity, it is thus important to identify the mechanisms of microcelebrities in order to understand how they gain fame. The impacts of microcelebrities are not restricted to Instagram and they also affect social relationships in real space. The aim of this study is to present a typology of Iranian microcelebrities on Instagram, as well as analyze their mechanisms and represented themes in different genres like lifestyle, food, motivation, education, and beauty. This study focused on 236 Instagram posts from 50 microcelebrities and the research method was netnography with purposeful sampling. Based on the results, 23 types of microcelebrities in the popular genres were recognized. Also, 23 subthemes, 9 main themes, and 1 core theme were extracted. Life on screen, Instagram as a shop vitrine, Interweaving of emotional bonds and profit, unplanned activism, food as display, the shortcut to success, Individualism, fast-foodization of training, Instagrammable beauty, and McDonaldization of fame were themes extracted from the fivefold genres. Fame on Iranian Instagram is available for users as instant food and they try to become microcelebrities by adopting similar and fast-yielding mechanisms.Keywords: Microcelebrity, Typology, McDonaldization, Instagram, Fame. IntroductionNew media specifically Instagram have capabilities that allow people to become famous. Nowadays, Instagram users desire to be well-known in their favorite fields. Regardless of class, ethnicity, and gender, people can engage in autonomous activity in cyberspace without considering social norms and the requirements of fame, a process that is called “democratic fame” which facilitates the increased accessibility of ordinary people to the “ladder of fame” (Driessens, 2012: 646). However, not everyone has equal conditions to become famous, it is important to identify the mechanisms of microcelebrities in order to understand how they gain fame. Celebrity scholars consider the technological platform and the democratic space of social media as necessary but insufficient conditions for being a microcelebrity (Driessens 2012; Senft 2013, 2008; Marwick and Boyd 2013, 2011; Abidin 2018).They believe that a set of individual and structural conditions in creating microcelebrities and their durability is involved. Regarding these explanations, Iranian Instagram-based microcelebrities practice in diverse genres such as lifestyle, fashion and beauty, food, education, health, travel, and so on. They create their own audiences, use particular mechanisms, generate and share content on their Instagram accounts, and influence their followers. Nevertheless, the impacts of microcelebrities are not restricted to Instagram, they also affect social relationships, lifestyle, body culture, education, and other aspects of everyday life in the real space of society.PurposeThe aim of this study is to present a typology of Iranian microcelebrities on Instagram, as well as scrutinize their mechanisms and represented themes in five genres including lifestyle, food, motivation, education, and beauty, and examine the consequences of their virtual practices which has not been addressed in previous researches.MethodologyThis study focused on 236 Instagram posts and stories from 50 microcelebrities in five various genres including lifestyle, food, motivation, education, and beauty. The research method was netnography. In addition, the observational approach was adopted as the main strategy in this research. Samples were chosen by purposeful sampling with these criteria; continuous activity on Instagram for more than 3 years, having a business account with public status, and producing content related to their genre. The unit of analysis was microcelebrities’ accounts contents (both posts and stories). And, the thematic analysis was used to analyze the data.ResultRegarding the findings, 23 types of microcelebrities were recognized in popular genres and also 23 subthemes, 9 main themes, and 1 core theme were extracted from the fivefold genres. Life on screen, Instagram as a shop vitrine, Interweaving of emotional bonds and profit, unplanned activism, food as display, the shortcut to success, individualism, fast-foodization of training, Instagrammable beauty, and McDonaldization of fame were represented themes among lifestyle bloggers.Instagram as a shop vitrine was a main theme among lifestyle bloggers. The displaying of material assets, entertainment and happiness, and consuming luxurious goods and products, were integral parts of the lifestyle bloggers' accounts that promoted "conspicuous consumption". Also, life on screen was another central theme among lifestyle bloggers. They recorded everyday affairs, considered Instagram as a diary and improved their reputation by dramatizing their daily life. Interweaving emotional bonds and profit as another theme explain the fact that bloggers use their digitalized personas to access social and economic capital. Unplanned activism was a prevalent theme among female bloggers, they bypassed official norms such as hijab by adopting different "tactics".Food as a display was the key theme among food bloggers. By treating the follower as a customer and creating a media persona, they attempted to gain fame and income, and for realizing this goal, they attracted followers with various tricks and strategies. Themes including the shortcut to success and individualism were represented by motivational bloggers. They promoted neoliberal ideology in society by accentuating personal abilities regardless of the structural contexts with their one-dimensional attitude. Fast-foodization of education was extracted from educational bloggers. They provided simple and fast-yielding content for their followers by combining education, entertainment, and profit. They also cultivated the commoditization of education. And, Instagrammable beauty was a significant theme among beauty bloggers. They displayed the ideal body and reproduced standard body features. Last but not least, the core theme was the McDonaldization of fame. According to observations, bloggers mostly attracted attention and obtained symbolic capital by performing micro-celebrification mechanisms including exhibitive intimacy, authenticity, selective disclosure, self-branding, and life-streaming.DiscussionAccording to Gorge Ritzer’s McDonaldization theory and its components; efficiency, calculability, predictability, and control (Ritzer, 2002), microcelebrities are prosumers. They consume content on social media and simultaneously they generate content independently by removing media intermediaries which signify their efficiency. They also have a calculability characteristic with respect to their account visit reports. In other words, more followers bring them firm online status, validity, and further profit. In regard to predictability, the fame industry offers specific and similar practices that users should perform to become a microcelebrity. So, it is easy to replace one microcelebrity with another, since most of them look alike. For exerting the control feature, microcelebrities monitor and control the way content is posted on their Instagram accounts to promote their fame by increasing and maintaining their number of followers.ConclusionDespite the different activities of microcelebrities, they often practice similarly to each other and the dominance of quantity over quality of fame is seen in their representations. The results demonstrate that fame is available to users on Instagram like fast food. In other words, McDonaldized fame allows early access to fame regardless of gender, class, and other factors. Eventually, People try to become famous and turn themselves into microcelebrities by adopting similar and fast-yielding mechanisms.
Mohammad Ahmadi Deh Qutbaddini; Mohammad Sharafi; Akbar Jadidi Mohammad Abadi
Abstract
This study aimed to investigate the role of the characteristics of web-based learning technologies (WLT) in predicting the constructs of Davis' technology acceptance model among teachers. For this purpose, a correlation method was used and data were collected from 150 teachers in Anar city by simple ...
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This study aimed to investigate the role of the characteristics of web-based learning technologies (WLT) in predicting the constructs of Davis' technology acceptance model among teachers. For this purpose, a correlation method was used and data were collected from 150 teachers in Anar city by simple random sampling method using a questionnaire adapted from previous studies and analyzed by path analysis method. The results showed that the direct effect of characteristics of WLT such as ease of finding, and ease of understanding on perceived ease and usefulness of technology use is positive and significant. The result also showed a direct effect of behavioral intention on actual usage, the effects of perceived usefulness and attitude toward use on behavioral intention, the effect of perceived usefulness on attitude toward use, and the effect of perceived ease use on perceived usefulness use is positive and significant but the effect of perceived ease on attitude wasn’t significant. The mediating results showed the serial path of ease of finding, usefulness, attitude, behavioral intention, and actual usage, and the serial path of ease of finding, usefulness, attitude, and behavioral intention use are the most important paths to predict teachers' actual usage and behavioral intention to use of technology. These results showed that teachers' beliefs and attitudes, especially the belief of perceived usefulness and attitudes toward the use of technology play an important role in conveying the effect of ease of understanding and ease of finding technology on the actual usage and behavioral intentions use of technology.
Meghdad Mehrabi
Abstract
Digital games are among essential forms of entertainment among different groups, especially young people. Data from Iranian national video council confirms that more than fifty percent of young people play digital games either at home or at game cafes. Despite increasing popularity of digital games among ...
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Digital games are among essential forms of entertainment among different groups, especially young people. Data from Iranian national video council confirms that more than fifty percent of young people play digital games either at home or at game cafes. Despite increasing popularity of digital games among you people, there have been concerns about negative effects of video games on players’ aggressive behavior in real life and their mental inclinations. Theories and findings about video game effects are not consistent and they are at times in clear opposition. In this paper, we review major approaches in video game effects analysis. We found that two essential approaches include social science approach and humanities. Through two research methods including document analysis and meta analysis of the literature we illustrate how and why major game effects approaches are in opposition. We indicate why there are inconsistencies about findings for video game effects. Finally, true answer to the question whether playing video games would result in aggressive behavior in real life is provided.
Mehrzad Bahmani Bahmani; Abbas Mohammadi Shakiba
Abstract
The emergence of any communication medium in the society has interwoven positive and negative applications, overlooking any of which can cause serious damages in the society. Mobile social networks are no exception. This study has tried to explore new communication styles in the cyber space in order ...
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The emergence of any communication medium in the society has interwoven positive and negative applications, overlooking any of which can cause serious damages in the society. Mobile social networks are no exception. This study has tried to explore new communication styles in the cyber space in order to understand such positive and negative aspects. We have used surveying to reach the statistical population, being the residents of the city of Tehran, who are 15 years or older and use mobile social networks. The results show that mobile social networks act as complementary and supportive means of human communications and play a significant role in the openness of the users. Moreover, based on the results of this study the users face limitations in their interactions and they are deprived of constructive features of communication such as face-to-face interaction as well as reading books and doing exercise.
Seyyed Mohammad Tabatabaei; Hosein Salimi; Ehsan Movahedian
Abstract
The subject of this article is “U.S Cyber Diplomacy Influence on Viewpoint of Iranian Users of Cyberspace (Case Study: Voice of America Website)”. U.S government tried to implement various cultural, social and educational programs to convince people about its foreign policy goals, and it ...
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The subject of this article is “U.S Cyber Diplomacy Influence on Viewpoint of Iranian Users of Cyberspace (Case Study: Voice of America Website)”. U.S government tried to implement various cultural, social and educational programs to convince people about its foreign policy goals, and it became known as public diplomacy. Considering Iran’s high stance in U.S foreign policy, its Department of State launched various cyber diplomacy projects including Voice of America website to influence Iranians.The key question of this article is: What is the Influence of Radio Farda website, on Viewpoint of Iranian Users of Cyberspace? For this purpose, qualitative content analysis of Voice of America website and sending questionnaires has been used. The hypothesis is that, comparing to Iranian Internet users who do not read Voice of America website content, the Voice of America website users are more influenced by cyber diplomacy content and messages and this leads to negative attitude towards Iranian society in economic, social, cultural and political aspects.
Azam Ravadrad; Mahsa Badri
Abstract
In this study we have compared narrative structure of Disney animations and their respective computer-games as their by-products. The purpose of this research is to identify how the meanings created by these two structures related to each other. In this study, we used Vladimir Propp's and Lévi-Strauss's ...
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In this study we have compared narrative structure of Disney animations and their respective computer-games as their by-products. The purpose of this research is to identify how the meanings created by these two structures related to each other. In this study, we used Vladimir Propp's and Lévi-Strauss's approaches. Based on Lévi-Strauss's views, narratives have a structure which creates special meanings to resolve conflicts symbolically. Vladimir Propp's narratology was used in performing a syntagmatic analysis and the study of the way Ingredients were combined in the narrative structure. Using Lévi-Strauss's binary oppositions we did a paradigmatic analysis in order to determine the meaning made by the narrative structures. The methodology of this study is based on a structured study of the text which was done using Propp's method of narratology. The results show that the narrative structure of the animations which is based on value-based judgment changes to value-based responsibilities in the games. In the animations, a way of living is judged to be positive and a symbolic solution for the conflict between good and evil. In the respective video games, this way of living becomes the responsibility of the players. In fact the narrative structure of the games makes the players adhere to the values introduced in the animations.
ehsan Mobaraki; Mohammad Sharafi
Abstract
The purpose of this study is to investigate the relation of the use of modern communication technologies (satellite, Internet, and virtual social networks) on students' attitude toward the friendship with the opposite sex before marriage in the context of the "Cultivation effects" frameworks, "effects ...
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The purpose of this study is to investigate the relation of the use of modern communication technologies (satellite, Internet, and virtual social networks) on students' attitude toward the friendship with the opposite sex before marriage in the context of the "Cultivation effects" frameworks, "effects of consequences". The method of this study was correlation and data were collected by using a questionnaire from male and female students of state universities, Payame Noor, Islamic Azad University and Arak Medical Sciences University, which were selected by inappropriate Stratified sampling method. Pearson correlation coefficient and hierarchical regression were used to analyze the data. The results of the hierarchical regression analysis showed that among the research variables, using virtual and satellite social networks after sex control, religious beliefs, and the relationship between parents and their children, 26% of the changes in the attitude towards friendship with the opposite sex can be explained. Also, there was no significant relationship between the use of the Internet and the attitude toward the friendship with the opposite sex. Among the variables of control, gender, and religious beliefs, they significantly related the attitude toward the friendship with the opposite sex. In general, the use of satellite, the use of virtual networks, gender, and religious beliefs have been able to explain 62 percent of the variation of the dependent variable in the statistical population of the research.
shiva moradi; nader naderi
Abstract
The present study was aimed at investigating the effects of new media consumption upon the entrepreneurial intention of the students of entrepreneurship at Tehran University. The method applied in the research was a questionnaire-based survey, with the statistical population consisting of all M.A. and ...
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The present study was aimed at investigating the effects of new media consumption upon the entrepreneurial intention of the students of entrepreneurship at Tehran University. The method applied in the research was a questionnaire-based survey, with the statistical population consisting of all M.A. and PhD students selected using the stratified sampling method. The results showed a significantly direct relationship between the use of new online media and all variables. The structural equation-modeling analysis of the theoretical model, based on AMOS software, was employed. In the modeling process, the basic model was modified for three times and the final model was extracted and analyzed based on the Goodness-of-Fit Index. The analysis of the relationships in the final model suggested that the use of new Internet media did not directly influence the students' entrepreneurial intentions but indirectly affected their entrepreneurial intentions by influencing their perceived desirability, feasibility, and pragmatism.
Amir Zandmoghadam; Roya Vafaeimehr
Abstract
Given the inevitable role of social networks in our social-linguistic interactions and because of the fact that social networks need to be analyzed and understood scientifically and that few studies have investigated social networks from a linguistic perspective, the aim of the present study was to investigate ...
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Given the inevitable role of social networks in our social-linguistic interactions and because of the fact that social networks need to be analyzed and understood scientifically and that few studies have investigated social networks from a linguistic perspective, the aim of the present study was to investigate and describe agreement and disagreement strategies used by Persian and English native speakers in their comment tags in Facebook. To this end, a corpus of 1196 comments was collected and analyzed based on the existing models of speech act strategies. Also, their use of strategies to express their feelings while agreeing and disagreeing in their comments was analyzed. The findings revealed that there is a significant difference between English and Persian native speakers in terms of the strategies they use for agreement and disagreement speech acts and the expression of their feelings while agreeing and disagreeing. It was also found that there is a difference between males and females in terms of using agreeing and disagreeing strategies and the accompanying strategies for the expression of their feelings; females were observed to use more strategies on the whole. The results of this study can have a contribution to the researchers in the fields of communication sciences and pragmatics.
alireza abdolahinejad; Ahmad Omid
Abstract
This study is intended to discuss the development of Iran and the United States relations in the English-based international media by reading the related news material on CNN, Fox News, Al-Jazeera and Press TV websites. The quantitative content analysis has been used in this study and the statistical ...
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This study is intended to discuss the development of Iran and the United States relations in the English-based international media by reading the related news material on CNN, Fox News, Al-Jazeera and Press TV websites. The quantitative content analysis has been used in this study and the statistical population includes 465 news materials during the first six months of 2019. In this study, the systematic random sampling method was used in alternate weeks, which resulted in 27 statistical days.The research findings show that most of the reviewed articles have a negative bias (64.5%). Among the reviewed websites, CNN has the highest negative bias (72.1%) according to the materials belong to Iran-US relations. In the other hand, Al-Jazeera website has the lowest negative bias (53.6%) in this regard.The research also shows that the news value of conflict was the highest among the surveyed websites with 75.3%. In the meantime, the Press TV website was the vanguard with 40.3% of all the published content.Finally, most of the reviewed websites have been focused on the news coverage related to “military, defense, war, missile capabilities and psychological operations” subjects. In this regard, Press TV was the vanguard of this category among other websites. The news about “sanctions and resolutions” was the second most used news item. In this respect, Press TV was also the vanguard.
Ali Omidi; Mehrdad Rashidi Alavijeh
Abstract
Since late 2013, Ukrain has been the scene of various social-political events and developments. The Spark of crisis has started when Victor Yanakvych, the incumbent president refused signing a trade agreement with the EU. It provoked many people to oppose the decision by striking in Kiev’s Independence ...
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Since late 2013, Ukrain has been the scene of various social-political events and developments. The Spark of crisis has started when Victor Yanakvych, the incumbent president refused signing a trade agreement with the EU. It provoked many people to oppose the decision by striking in Kiev’s Independence Square. These developments in the short term led to the emergence of a pro-Western government in Kiev, the separation of the Crimea and East regions from Ukraine. Aside the different aspects and origins of the crisis in Ukraine, the role and influence of the news media in shaping public opinion and directing the events are undeniable. The Cable News Network (CNN) and RT (Russia Today) along their strategic policies have framed the Ukrainian crisis in special directions. The main question of this paper is that how the satellite news networks of CNN and RT has framed the Ukrainian crisis. The hypotheses of this paper are: 1. The CNN has framed the Independence Square protests (Maidan Revolution) as well as overthrowing Viktor Yanukovych Government as popular and pro-democratic revolution. It also framed the referendum and annexation of the Crimean peninsula to Russia as aggression and occupation. But RT has framed the popular protest as Westen –provoked ilegal munity and the Crimian annexation as along democracy and International Law. The methodology of this paper based on descriptive-analysis research using content analysis. The data collection is carried out according to library resources and the Internet.
Nosrat allah Nemati Far; Hassan Khojasteh; Hajar Kazemi
Abstract
The purpose of this research is to identify and analyze the social media users' literacy by telegraphic case study. Research data was gathered among users in social media using a researcher-made questionnaire with twenty four classes in the field of media literacy. Data analysis is done on two levels ...
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The purpose of this research is to identify and analyze the social media users' literacy by telegraphic case study. Research data was gathered among users in social media using a researcher-made questionnaire with twenty four classes in the field of media literacy. Data analysis is done on two levels of descriptive and inferential statistics. The results of the study showed that the average media literacy of media literacy indexes from the 20th rank was equal to the analysis of the message (355.12), the truth of the message (12.29), self-regulation (11.667), the interpretation of the message (535/11), curiosity (146/10), explanation (131/10), which in total media literacy of social media users equals (11357/11). Media literacy was not the same in the users' gender. In addition, there was a significant difference between education and field of study and the type of university users with their media literacy rate. Other results showed a direct (positive) relation between the age of their media literate users and the negative (negative) relation between the use of telegram and media literacy among users. Also, according to the regression test, two variables of education were (0.217) and telegram usage (586.0) was the explanatory factor for media literacy. Finally, the level of media literacy in social media (social media telegram) among users is moderate to high of about 567%
Taher Roshandel Arbatani; Hooman Asadi; Afshin Omidi
Abstract
The disadvantage of the innovation system is one of the main causes of the economic problems in the music industry, and elimination of this problem involves organizing the innovation system in various parts of the music industry, especially in the digital age. In recent decades, the digital distribution ...
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The disadvantage of the innovation system is one of the main causes of the economic problems in the music industry, and elimination of this problem involves organizing the innovation system in various parts of the music industry, especially in the digital age. In recent decades, the digital distribution of music has been able to create a lot of wealth for different societies. In particular, inside the digital media environment, "distribution" is at the heart of the music industry. Therefore, with a closer look at how digital distribution of music can be systematically mapped out the creation of wealth in the music industry. Using a deep case study, the present study seeks to reach the efficient media market in the digital distribution of music through the identification and analysis of media innovations of an Iranian business (i.e., Beeptunes). In this regard, using the conceptual framework of Media Innovation of Storsul and Krumsvik, innovations in this online business have been analyzed in five dimensions of product, process, position, paradigm and social. The main results of this study indicate that media innovations should not be considered only as technological innovations; instead, online businesses in the digital distribution of music should have a "humanistic" look at innovations Media outlets. The key to the success of online business in the music industry is to pay more attention to the key player in the industry, called the "human".
Mojdeh Kiani
Abstract
The communication of women and men in social networks and the transfer of women's and men's attitudes and practices have provided a platform for gender identity change. Gender identity is one of the challenges of today's global community.With the increasing use of cyberspace، gender identity has become ...
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The communication of women and men in social networks and the transfer of women's and men's attitudes and practices have provided a platform for gender identity change. Gender identity is one of the challenges of today's global community.With the increasing use of cyberspace، gender identity has become fluid and variable. Written، spoken، and written language for communication with others in cyberspace has provided a platform for fluid gender identity. This paper aims at analyzing the levels of gender identity of users in order to analyze the gender identity of cyber users using the qualitative method of discourse analysis based on the Fisk model. This paper analyzes the gender identity of cyberspace users using qualitative method of discourse analysis. An analysis sample is the comments made by male and female users of the Intagram and Telegram virtual networks from November to March 2017-2018. Comments from 300 male and female users have been reviewed with common approaches to discourse analysis. The present study is a qualitative analysis of male and female users of Instagram and Telegram virtual networks in 2018. 300 profiles have been reviewed with common approaches to discourse analysis. Analysis of user comments suggests that female users have made more comments. Women supported men more. Women have emotional support over men's messages. Women tend to share more personalized issues and men are more likely to face less personal issues.
zahra dadras; Saeid Faramariani; ali jafari; gholamhosein biabani
Fatemeh Golabi; Mohammad Abbaszadeh; Tavakkol Aghayari Hir; Sajjad Mesgarzadeh
Abstract
n this qualitative study, by studying the car fans' pages on Instagram based on the Butler Performative identity approach, not only the way of performing the gender identity of the woman or the female subject was determined, but also an attempt was made to examine and argue the discourse shaping such ...
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n this qualitative study, by studying the car fans' pages on Instagram based on the Butler Performative identity approach, not only the way of performing the gender identity of the woman or the female subject was determined, but also an attempt was made to examine and argue the discourse shaping such performance. Findings based on participants' perceptions showed that women objectify their existence through their sexual body behaviors. They perceive their body as a commodity in which they can develop themselves and shape their feminine identity. Thus, gender performances often take the form of body shows and sexual performances. Such an understanding of the female gender and the performances is the main axis of the discourse of libidinal economy. A new economic discourse that is based on the intersection of gender and economics. An intersection in which the axis of the economy and the sexual body intertwine. The female sexual body is the link in this intersection. Therefore, a woman's sexual characteristics become her most important gender characteristics. That is, gender is more about sex and its reproduction.
