Document Type : Research Paper
Authors
1 Assistant Professor, Allameh Tabataba'i University.
2 Assistant Professor, Allameh Tabataba'i University
3 MA in Communication Sciences, Allameh Tabataba'i University,
Abstract
The present research aims to studythe impacts of watching satellite TV Shows on the local dressing style of the Kurdish women of the city of Paveh through a case study of the TV show Harim-e Soltan. We tried to find the reasons and motives behind such changes. Taking a qualitative approach, we conducted ethnography using semi-structured interviews. The statistical population includes the Kurdish woman between 15 to 50 in the Hijri years of 1393 and 1394 who lived in the city of Paveh and used a dressing style similar to that of the TV show. We used targeted sampling and enough number of interviews to fulfill the needs of the research questions. The results show that the localstook ideas from the TV show and combined them with their own dressing styles. We can’t consider watching the TV show as the only effective factor. This factor played a role along with other factors.
Keywords
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