The areas of social media marketing adoption and its impact on the performance of small and medium-sized enterprises (SME)

fatemeh masoomi; hassan biabani; maliheh syavooshi

Volume 9, Issue 35 , October 2023, , Pages 196-161

https://doi.org/10.22054/nms.2024.74787.1596

Abstract
  AbstractWith the rise of the internet and its potential for global connectivity, small and medium-sized enterprises increasingly utilize digital marketing approaches, most notably social media marketing. This paper is a literature review that examines the influence of multiple factors such as company-specific ...  Read More