Volume 8 (2022)
Volume 7 (2021)
Volume 6 (2020)
Volume 5 (2019)
Volume 4 (2018)
Volume 3 (2017)
Volume 2 (2016)
Volume 1 (2015)

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New Media Studies is an open-access, double-blind, peer-reviewed journal published by Allameh Tabataba’i University, the leading university in Humanities and Social Sciences in Iran. Studies the New Media Studieshas been established to provide an intellectual platform for national and international researchers working Social Sciences. The Journal was founded in as a response to quick advancements in New Media Studiesand was dedicated to the publication of highest-quality research studies that report findings on issues of great concern to the profession of New Media Studies.

The journal charges two million Rials to compensate a part of the arbitration fee, and if the article is accepted, additionally four million Rials will be charged from the authors for a part of the costs of processing the articles, the rest of the costs will be financially supported by Allameh Tabatabai University.

Non-Iranian authors are free of mentioned charges.

“Access to the articles on this site is free”

The impact of New Media on Social Cohesion in the Less Privileged Areas of Tehran (Case of Study: WhatsApp)

mehdi bigdeloo

Volume 9, Issue 35 , October 2023


  The development of new media, particularly interactive social networks, has been one of the most significant digital phenomena over the past few decades both in Iran and globally. The media, via its emphasis on user participation in social relationships, has brought about considerable changes to cultural, ...  Read More

Common templates and types of gossip discourse in cyberspace

reza kamari; Abbas Assadi; Amir Hesam Eshaghi

Volume 9, Issue 35 , October 2023


  Social networks (mobile platforms) are a pervasive and informal communication network, so it is a good platform for the production and dissemination of significant rumors that have many negative effects on society. Understanding the causes and how this anomalous phenomenon of virtual communication is ...  Read More

Understanding of Tehranian people's about celebrities in the era of virtual media

ahmad pakzad; seyed nooredin razavizadeh; Mohammad reza Kolahi

Volume 9, Issue 35 , October 2023


  Our age is the age of fame and celebrities are an inescapable aspect of our daily lives. Considering the high influence and popularity that celebrities have among the new generation, their activity has become a serious challenge in Iranian society in recent years. Based on this, in the present research, ...  Read More

The Impact of Web-Based Learning Technologies Characteristics on Constructs of Davis' Technology Acceptance Model

Mohammad Ahmadi Deh Qutbaddini; Mohammad Sharafi; Akbar Jadidi Mohammad Abadi

Volume 9, Issue 35 , October 2023


  This study aimed to investigate the role of the characteristics of web-based learning technologies (WLT) in predicting the constructs of Davis' technology acceptance model among teachers. For this purpose, a correlation method was used and data were collected from 150 teachers in Anar city by simple ...  Read More

The areas of social media marketing adoption and its impact on the performance of small and medium-sized enterprises (SME)

fatemeh masoomi; hassan biabani; maliheh syavooshi

Volume 9, Issue 35 , October 2023


  The advent of novel information and communication technologies, notably the Internet and social media, has facilitated the proliferation of electronic communication between individuals and businesses in the virtual realm, thereby furnishing an appropriate medium for their interaction. On the other hand, ...  Read More

Designing a Model for the Transformation of Social Media in Human Resources

Masoumeh Babaei; Abolfazl Danaei; Farshad Faezi Razi

Volume 9, Issue 35 , October 2023


  The present study is written with a new look at the design of an applied model in the field of social media with a focus on the turning point in human resources. The research approach is to use a hybrid model and validate it in model design. The research was conducted in three phases. The meta-combined ...  Read More

Twitter Diplomacy: Comparison of the Performance of the Chinese Ambassador Account in Tehran and the Persian Account of the US State Department in the Field of Networking

Mohammad Hasan Sheikholeslami; Davood Rezapour

Volume 9, Issue 35 , October 2023


  The growth and development of communication technologies in recent years has caused social networks to become an integral part of everyday life and the use of these networks in the direction of public diplomacy and cyber diplomacy has dramatically increased. Meanwhile, Twitter, as one of the most influential ...  Read More

Corpus-based Discourse Analysis of the Coronavirus news in the Iranian Press

Atoosa Rotambeik Tafreshi

Volume 9, Issue 35 , October 2023


  Analyzing the content of the news and the way it is presented is very important since media can affect public opinion in so many ways. This study is aimed at analyzing the news coverage of the Covid 19 in Iranian written Press to find out about the differences between the ways different news media in ...  Read More

News Media and Investigating Journalistic Translators' Agency in Restructuring the Narration of Coronavirus-Related Events in Iran

Mehdi Latifi Shirejini; Mahmoud Afrouz

Volume 9, Issue 35 , October 2023


  In late 2019, Coronavirus emerged in China. The disease has severely affected social, economic and political conditions all around the world. Meanwhile, a situation was created for institutions, organizations and governments to seek political exploitation. Media was one of the tools that helped various ...  Read More

Covid-19 on Twitter and Instagram: discourse analysis of Iranian users’ generated-content during Covid-19 pandemic

Hossein Kermani; Amirali Tafreshi; Amir Mohammad Ghodsi; Alireza Bayat Makou; Ali Atash Zar

Volume 9, Issue 35 , October 2023


  This paper investigates the discourses of Covid-19 on Twitter and Instagram in Iran. Based on Foucault’s perspective on discourse and power, we have found the dominant discourses on these two social media platforms. Further, we have analyzed their relationships with the power relations in Iran ...  Read More

Studying how parents mediate when facing the media environment

fariba seyedan; fatemeh Angoraj Taghavi

Volume 9, Issue 35 , October 2023


  New media has opened new perspectives for family members by promoting different patterns of social interaction and providing access to vast information. The presence of new communication technologies, by providing new ond the existing limitations for conducting interviews, criteria were considered for ...  Read More

An analysis of the experience of professional athletes in the social network of Instagram

farid ganji; sardar mohamadi

Volume 9, Issue 35 , October 2023


  AbstractThe purpose of this study was to analyze the life experience of professional athletes in the social network of Instagram. The research method was qualitative (phenomenology). The population of the present study was professional athletes who had more than two years of membership in the Instagram ...  Read More

The role of Virtual social networks in the relationships of couples referring to the family court

farid ahmadrad; MOHSEN jadidi; Mohammad Bagher SaberiZafarghandi; Samaneh Sadat Sarkeshikian

Volume 9, Issue 35 , October 2023


  Information and communication technology, and more specifically virtual social networks, has caused a greater impact on family performance; Because nowadays the purpose of using it is changing rapidly and it plays a role in all activities of family members. Virtual social networks have become the most ...  Read More

Representation of Covid 19 pandemic on Iranian social media

hadi khaniki; ali ahmadi

Articles in Press, Accepted Manuscript, Available Online from 22 December 2022


  Crises are an integral part of social life and their number and diversity are increasing day by day. Social media plays an important role in crisis management due to its extensive capabilities in attracting audiences and the ability to shape public opinion. The present study aimed to investigate the ...  Read More

Designing an optimal model for personal branding of professional athletes on Instagram and its role in sports migration

Mohammad Faraji; Seyyed Jafar Moosavi; Farshad Emami

Articles in Press, Accepted Manuscript, Available Online from 29 August 2022


  The purpose was to design an optimal model for personal branding of professional athletes on Instagram and its role on sports migration. The method was mixed and the qualitative information was obtained from library experts through semi-structured interviews with 15 experts. 4 factors and 52 indicators ...  Read More

State of exception the coronavirus and medical dominance of popular memory(Case study of the social network Instagram)

saeeid zokaei; Ali Khanmohammadi; Samira Nouri

Articles in Press, Accepted Manuscript, Available Online from 14 September 2022


  The creation of the corona accelerated the "medical dominance" of public opinion by creating a "state of exception". Five hundred videos, photos and text produced by ordinary users of the Instagram network in the days of the pandemic have been reviewed. Relying on semiotics of all these contents, the ...  Read More

The Role of Human Communications in the Formation of the Social Status of Women: The Case of Sadegh Hedayat’s Short Story

saeed saghei; aliasghr kia; reza saberii

Articles in Press, Accepted Manuscript, Available Online from 07 February 2023


  The literary works of prominent writers who represent the inherent relations of the society can be taken as important reports and narratives that provide the society’s intellectual matter and analysis of these works can pave the way toward the understanding of the fundamental components of the ...  Read More

Critical Media Literacy Assessment Based on Elizabeth Tamen's

babak nourollahzadeh khiavi; tagi Akbari

Articles in Press, Accepted Manuscript, Available Online from 25 June 2023


  Media literacy is a set of learnable skills that refers to the ability to access, analyze, critique and create a variety of media messages and is an essential skill in today's world. The aim of this study was to evaluate the level of critical media literacy based on the model of Elizabeth Tamen ...  Read More

The Role of "Online News Media" and "Social Media" in Prevention in Infodemic Times from a Social Capital Perspective: A Study of the Quidd-19 Epidemic

bahram nikbakhsh

Articles in Press, Accepted Manuscript, Available Online from 03 July 2023


  In the current research, citizens' understanding of the desirability of "online news media" and "social media" on preventive measures by the citizens of Khuzestan province has been investigated. Because, the dissemination of false information during the epidemic of the Covid-19 ...  Read More

Analysis of COVID-19 News in Iran; A Comparative Study of IRIB and BBC Persian News Websites.

Reza Saberi

Articles in Press, Accepted Manuscript, Available Online from 04 July 2023


  Statement of problem The present study aimed to investigate how news related to the first wave of coronavirus outbreak in Iran was reflected on two websites, "IRIB" and "BBC Persian". Since December 2019, the terms "corona" and "COVID-19" have become among the ...  Read More

The Impact of Virtual Social Networks on Social Movements; Study of Iranian Protest Movements (2009-2019)

Bahman Rabeie nia; Hussein  Harsij

Articles in Press, Accepted Manuscript, Available Online from 08 July 2023


  The universalization of the use of virtual social networks has caused important changes in lifestyles, habits and social relationships and the relationship between people and governments. Social movements, as one of the methods of conveying demands and communication between people and the government, ...  Read More

An Analysis of Students' Teacher Perceptions of Learning Content in Social Networks: A Phenomenological Study

sadegh hamedinasab; Masoumeh Azizi; Rezvan Mohammadi

Articles in Press, Accepted Manuscript, Available Online from 04 September 2023


  The purpose of this study was to investigate the content of student-teacher learning in social networks and their perception of the validity of the content shared in these networks. The method of this research was qualitative and phenomenological. The study population was all student teachers in the ...  Read More

Investigating the effect of content features on content engagement with the role of emotion as a mediator in Instagram( Case Study: Users of the Big Bang page)

Hamraz Tavallaee; Mina Ranjbarfard; Soheila Mehmannavazan

Articles in Press, Accepted Manuscript, Available Online from 09 September 2023


  Considering today's world, which is the age of information and communication, the role of social media in transmitting information and expanding all kinds of communication in people's daily and personal life cannot be ignored. Also, businesses of all sizes need social media to expand and strengthen ...  Read More

Designing a model of competitiveness of print media with social networks in order to survive

Mohamadjavad Afsharsafavi; Golnar Shojaeibaghini; Mohamadreza Rostami

Articles in Press, Accepted Manuscript, Available Online from 30 September 2023


  The purpose of this study is to design a model of competitiveness of print media with social networks. This research is a mixed exploratory research in terms of development-applied purpose and in terms of research approach. First, through qualitative research method (grounded theory method), the required ...  Read More

Presentation of the template for sustainable influencer-based marketing in social media

Ghasem Zarei; گلثوم akbari arbatan

Articles in Press, Accepted Manuscript, Available Online from 23 January 2024


  Social media and sustainability are the main streams of marketing and business. As technology advances, sustainable marketing focuses on the use of social media, where consumers can directly interact with many other consumers and influence their beliefs and behavior. These influencers create both organic ...  Read More

Investigating the impact of new media in shaping the consumption patterns of Iranian society

Karim Nematiaghdam; Nasim Majidi; Aliasghar Keya

Articles in Press, Accepted Manuscript, Available Online from 14 February 2024


  Abstract The purpose of this research is to investigate the role of modern media in the apparent changes in the Iranian society's culture, which research method was carried out without relying on popular theories and with the Grounded Theory (GT) method. In this method, after explaining ...  Read More

Pathology of the role of Telegram on students' isolation and disorder in social interactions Case study: high school students in Tehran

manochehr shah baba; gholamreza latifi; mohammadreza rasouli

Articles in Press, Accepted Manuscript, Available Online from 02 March 2024


  The expansion of cyberspace and the use of its tools such as Telegram has brought about many changes in the lifestyle and interaction of citizens. Considering that students are one of the most vulnerable sections of the society in this field, this research examines the pathology of the role of Telegram ...  Read More

Moving between Virtual and Real: Rational or Distressed Communication

Ali Entezari

Articles in Press, Accepted Manuscript, Available Online from 02 April 2024


  In this article inconveniences between virtual space (VS) and real space (RS) and its probable damages have been theoretically investigated. The main aim is to analyze effects of accustoming to virtual space mechanisms and rules of creation of consciousness and perception has on the relationship and ...  Read More

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