The impact of Customer Engagement with Social Media Groups on Image and Destination Selection

Zeinab Zamani; Manije Haghighi Nasab; Neda Zarandian

Volume 5, Issue 17 , June 2019, , Pages 265-295

https://doi.org/10.22054/nms.2019.27207.356

Abstract
  The purpose of this study is to investigate the relationship of engagement in social media with the image and tourism destination selection, ultimately. For this aim, a conceptual model that shows the relationship between engagement, cognitive mental image, emotional image and destination selection was ...  Read More