Examining the effect of oral communication in social networks on shopping behavior emphasizing the mediator role of attitudes, emotions and social norms

Hamid Babaei Meybodi; amir reza konjkave monfared; mohammad ghafari; ehsan karimi meybodi

Volume 6, Issue 24 , January 2021, , Pages 256-225

https://doi.org/10.22054/nms.2021.33808.532

Abstract
  The purpose of this study is to investigate the effect of oralcommunication on consumer purchasing behavior. In this regard, the role of mediator of emotions, social norms and attitudes has been studied.This is an applied and descriptive research in terms of goal and nature respectively.The method is ...  Read More