Measuring Performance of Broadcast Media on Social Networks Using Data Envelopment Analysis Models

Hanieh Haghighinia; Mohsen Rostamy-Malkhalifeh; Mohamad Soltanifar

Volume 7, Issue 28 , February 2022, , Pages 303-269

https://doi.org/10.22054/nms.2021.47296.844

Abstract
  Over the last two decades, the media landscape in the world has changed due to use of the internet and mainly the development of online social networks (OSNs) and has dramatically affected the media production, distribution, and consumption. Hence, media planners should carefully identify appropriate ...  Read More