Reza Sheikh; Hanieh Shambayati
Abstract
Social networks are among the most effective communication environments and despite being very young they have achieved high influence among the youths. Analyzing the content of users' comments on social networks, can reveal hidden layers and the underlying meanings of those remarks. Netnography is a ...
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Social networks are among the most effective communication environments and despite being very young they have achieved high influence among the youths. Analyzing the content of users' comments on social networks, can reveal hidden layers and the underlying meanings of those remarks. Netnography is a new approach in the field of social networks and cyber space communications. In Netnography the comments and suggestions of the customers are studied in order to understand the attitudes, images, and emotions of the users in online communities. For this study the comments written by the students of management at a university in the city of Shahrood were studied using Netnography and analyzed based on grounded theory. Then importantissueswere determined by experts and because some of the comments were incomplete we prioritized them based on fuzzy preference relations with incomplete information.
Abdollah Bicharanlou; Hamed Talebian; Sarah Zandevakili
Abstract
This study attempted to understand the features and factors associated with representation of privacy among the Facebook users and its cultural consequences. To achieve this goal, first, we studied the cultural and semantic perceptions of the users about the concept of privacy in order to provide a basis ...
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This study attempted to understand the features and factors associated with representation of privacy among the Facebook users and its cultural consequences. To achieve this goal, first, we studied the cultural and semantic perceptions of the users about the concept of privacy in order to provide a basis for the study of representation, concealment and protection of privacy among the users. In order to understand cultural patterns, we used virtual ethnography. Through the fieldwork we performed online and offline ethnographical interviews with 21 active Facebook users in different intervals. The findings of this study indicated a core feature to be the diversity of the cultural definitions of the users of the concept of privacy. It is based on two factors of “tendency to represent” and “tendency to hide”. The synonyms of these concepts in social interactions are “tendency to view” and “tendency to review”.
