habibollah fathi; ali jafari
Abstract
This study aimed to investigate the relationship between media consumption and lifestyle changes among students of Islamic Azad University, Ardabil. This research is survey method. ...
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This study aimed to investigate the relationship between media consumption and lifestyle changes among students of Islamic Azad University, Ardabil. This research is survey method. The population of this research were all students of Islamic Azad University of Ardebil to the number 13000 of which 384 were selected by Cochran. The results showed that the Direct correlation between the use of digital media and life style. consumption, political and religious behavior There is a direct correlation and negative correlation with deviant behavior. there is no significant relationship between deviant behavior and management body. Satellite direct correlation between consumption and lifestyle and cultural consumption, material consumption, deviant behavior, political behavior and management body direct correlation between religiosity and a significant inverse correlation. The results of analysis of variance showed a significant relationship between media type and lifestyle. So that lifestyle changes in students who are more often using satellite and the students who use the Internet are less often. The result is that in a semi-interactive relationship style new media are able to enter the daily lives of your audience Because, lifestyle behaviors in daily life that every person is different from others.
