Mostafa Mohammadi; shokoufeh asadi
Abstract
Social networks have provided a convenient platform for communication between users due to their ease of use and they have infiltrated people's social life with great speed. The purpose of this study is to investigate the factors affecting the sharing of travel experiences in social networks, which are ...
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Social networks have provided a convenient platform for communication between users due to their ease of use and they have infiltrated people's social life with great speed. The purpose of this study is to investigate the factors affecting the sharing of travel experiences in social networks, which are classified into two categories of facilitators and deterrents. Perceived pleasure, altruism, and self-fulfillment variables as facilitators, and personal variables, relationships, security reasons, and privacy were examined as deterrents. The present research is applied in terms of purpose and descriptive and correlational in terms of data collection. The statistical population of the study included tourists and visitors to the tourist destination of Babolsar city. The statistical sample was calculated based on Cochran's formula of 384 people. Simple random sampling method was used to select the sample. Data were collected through the distribution of a questionnaire. Data analysis was performed using SPSS24 and SmartPLS2 software packages. Findings indicate the importance of the effect of deterrents and facilitators on sharing travel experiences on social networks and the results encourage tourism and marketing activists to become aware of the power of user-generated content through social media.
Seyyed Mohammad Mirtaghian Rudsari; Mehdi Karoubi; Najmeh Gharibi; Mahshid Nasouti
Abstract
The synergy between tourism and social networks has become a megatrend; To the extent that the two are unbelievably interdependent. The purpose of the present study is to investigate the behavior of e-loyalty of tourists in this megatrend and its influencing factors. The statistical population of the ...
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The synergy between tourism and social networks has become a megatrend; To the extent that the two are unbelievably interdependent. The purpose of the present study is to investigate the behavior of e-loyalty of tourists in this megatrend and its influencing factors. The statistical population of the study is the user tourists on social networking sites (SNSs). The statistical sample was 1599 persons. An electronic questionnaire was used for data collection. Data were analyzed using SPSS25 and Lisrel8.5 software packages. The finding confirms the impact of the e-servicescape on e-trust, e-satisfaction, e-commitment, and e-loyalty. E-trust has also influenced e-satisfaction and e-loyalty. In addition, e-satisfaction has influenced e-commitment and e-loyalty. Based on the findings, it can be suggested that SNSs’ managers pay more attention to elements of the e-servicescape such as visual appeal, value for fun, usability, customization/personalization, and interactions. Also, other practical suggestions were made. Also, other practical suggestions were made.
