Mostafa Edjtehadi; Vahid Kashafi Nia
Abstract
Celebrity is a new form of fame in contemporary world, which has risen under influence of social changes such as mediatization of society, decline in organized religion, the decline of the authority of traditional reference groups and commodification. Five specific characteristics of celebrity distinguish ...
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Celebrity is a new form of fame in contemporary world, which has risen under influence of social changes such as mediatization of society, decline in organized religion, the decline of the authority of traditional reference groups and commodification. Five specific characteristics of celebrity distinguish it from traditional forms of reputation, include media-driven, audience-driven, gain reputation quickly and scope of reputation, diversification and migration. For achieving this goal, a survey research has designed. The main aim of this research was to investigate the tendency of Farsi Instagram users to the celebrity culture, from sociological point of view. The statistical population of the study was all Persian Instagram users. 384 users were selected by simple random sampling. The results of the research show that, the mean of the tendency towards celebrity culture in the studied population is 46.39 out of 100, and most respondents (49.2%) have a moderate tendency towards celebrity culture. Comparison of means tests shows that in gender category, women, in age category, 20-29 years old audiences, and in educational category Bachelor's degree audiences, have the most tendency toward celebrity culture. Inferential statistics shows negative relation between religiosity and tendency toward celebrity culture, and positive relation between independent variables consumerism and tendency toward media with dependent variable, tendency toward celebrity culture.
Abstract
In this article we try to examine rap-e-farsi beyond its musical borders. Rap-e-farsi is not reduced to production of music. Based on the Iranian cultural policy and by considering its underground and unofficial characteristic, rap-e-farsi cannot be seen in the official media but the cyberspace so as ...
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In this article we try to examine rap-e-farsi beyond its musical borders. Rap-e-farsi is not reduced to production of music. Based on the Iranian cultural policy and by considering its underground and unofficial characteristic, rap-e-farsi cannot be seen in the official media but the cyberspace so as to fill the gap between itself and its audiences. Then, for rap-e-farsi Instagram is as a platform to reveal itself beyond the usual expectations. In Instagram, we find a lot of uploaded photos which form the visual culture of rap-e-farsi. Iranian city does not allow rap-e-frasi to be seen, thus it has emigrated to the cyber-streets of Instagram. This emigration proves the importance of visual aspect of rap-e-farsi besides its audio part. Therefore, this article analyzes the visualization of rap-e-farsi. We study images from specific popular pages about rap-e-farsi, personal pages of Persian rappers and pages of some audiences who dedicate their pages to beloved rappers. Consequently, the process of image circulation in Instagram managed to production of news and circulation of news which have turned rap-e-farsi into a subject to think and to debate.
Abdollah Bicharanlou
Abstract
This paper by referring to the new media space which in different factors influencing the competition between active media have made the today media audiences as segmented audiences, has considered Persian satellite TV networks as one of active elements in this space which through using entertainment ...
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This paper by referring to the new media space which in different factors influencing the competition between active media have made the today media audiences as segmented audiences, has considered Persian satellite TV networks as one of active elements in this space which through using entertainment based programs such as different kind of shows as a form or genre of TV programs, have attracted some of Iranian audiences. In this paper by introducing main Persian TV channels and main entertainment programs broadcasted at 3 satellite TV networks, the factors influencing on attraction of the audiences to these 3 networks have been analyzed. Some suggestions according to the analyses have been suggested to media & cultural policy makers. Focus on entertainment, using structural decorations, focus on considerable presence of women at programs, focus on problem solution, focus on pop culture and art products, managing the schedule of broadcasting program are the main methods used in these networks to attract the audiences.
Shaho Sabbar; Daiwon Hyun
Abstract
The invention and development of the internet and new media forms have only made the issue of credibility more important. Many studies have addressed the comparative nature of media credibility. This studyis an effort to identify and explore some factors that may be in significant relation ...
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The invention and development of the internet and new media forms have only made the issue of credibility more important. Many studies have addressed the comparative nature of media credibility. This studyis an effort to identify and explore some factors that may be in significant relation with perceived credibility of media. Three sets of factors including media form, media content, and audience were studied to find if they correlate with perceived media credibility. We analyzed questionnaires filled by 250 Iranians and found significant relations. The results suggest that the three sets of factors can be used to study credibility and its correlations. They also indicated that other than general demographics and behaviors such as media consumption, the individuals’ personality traits can have significant correlations with the perceived credibility of media content. This explorative study can pave the way for more comprehensive studies, especially those with more comprehensive tests and more respondents. This results show some evidence that
