The visualization of Rap-e-Farsi in cyberspace ( A case study of Instagram)

Document Type : Research Paper

10.22054/cs.2018.19735.178
Abstract
In this article we try to examine rap-e-farsi beyond its musical borders. Rap-e-farsi is not reduced to production of music. Based on the Iranian cultural policy and by considering its underground and unofficial characteristic, rap-e-farsi cannot be seen in the official media but the cyberspace so as to fill the gap between itself and its audiences. Then, for rap-e-farsi Instagram is as a platform to reveal itself beyond the usual expectations. In Instagram, we find a lot of uploaded photos which form the visual culture of rap-e-farsi. Iranian city does not allow rap-e-frasi to be seen, thus it has emigrated to the cyber-streets of Instagram. This emigration proves the importance of visual aspect of rap-e-farsi besides its audio part. Therefore, this article analyzes the visualization of rap-e-farsi. We study images from specific popular pages about rap-e-farsi, personal pages of Persian rappers and pages of some audiences who dedicate their pages to beloved rappers. Consequently, the process of image circulation in Instagram managed to production of news and circulation of news which have turned rap-e-farsi into a subject to think and to debate.
Keywords
Rap-e-farsi
Instagram
Audience
image
Visual rejime of Rap-e-Farsi
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New Media Studies
Volume 4, Issue 13
Spring 2018
Pages 107-144