karamolah javanmard; narges khoshkalam
Abstract
The Telegraph Social Network is the most user-friendly social network in Iran, which holds a large amount of content and content. The current qualitative research has been conducted ...
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The Telegraph Social Network is the most user-friendly social network in Iran, which holds a large amount of content and content. The current qualitative research has been conducted with the aim of investigating the factors affecting the membership of married people in this network by means of thematic analysis. The statistical population included married people aged 15-40 years old in Borujerd, who had experience in using this network for at least one year. The sample size of 31 people, the purposeful sampling method and the data collection method was a profound interview. The results of coding the interviews showed that the individual was influenced by: (1) push factors (technology pressure, loneliness, unemployment, normative constraints, mental and physical exhaustion, emotional emptiness, inappropriate self-actualization, consumer society), and (2) Absorption mechanisms (secure, easy, cheap, broad and fast communication, awareness, entertainment, business prosperity, free-thinking seats) have become part of this network. As a result, the individual becomes generally part of the network due to the real world constraints as well as the attractiveness of the telegram as a double factor.
