Farzaneh Nezakati Rezapour; mostafa asadzadeh; hossein basirianJahromi; Faraj Hosseinian Serajelu; Seyed Ahmad Askari
Abstract
IGTV and its capabilities have affected the communication space of today's Iranian society, creating many challenges and issues in the media policy, especially IRIB. This study, explains the opportunities and threats of IGTV for IRIB and bring up the existing and desirable policies and strategies facing ...
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IGTV and its capabilities have affected the communication space of today's Iranian society, creating many challenges and issues in the media policy, especially IRIB. This study, explains the opportunities and threats of IGTV for IRIB and bring up the existing and desirable policies and strategies facing this new media service. For this purpose, with a qualitative approach and expert interview technique, 12 semi-structured interviews with communication science and media management professionals were conducted, and the data were coded, categorized and analyzed by Nvivo 10 software. IGTV opportunities for IRIB include two categories of practical opportunities (use of user-generated content, talent identification, audience engagement and polling) and ultimate opportunities (helping to govern well, balancing formal and customary culture, diversifying Iran's media sphere and produce better productions). The threats posed by IGTV to the IRIB included creating more challenges for the IRIB monopoly position, reducing the audience, and reducing revenue from the advertisements. According to experts, the two main ways exist for IRIB. First, the continuation of current policies (filtering and popularization of domestic platforms) and second, appropriate policies for the new era (convergent policies). They suggested having a professional presence in the social media space and becoming a multi-platform media, working on their strengths, using IGTV to interact more with the audience and attracting them and gaining their trust as strategies for IRIB.
peyman bagherpoor; hossein mousavi; sayed ali mohammad azarbakhsh
Abstract
AbstractThe integration and integration of traditional media and the developments and changes of new technologies and media have led to media convergence. Convergence has certainly been one of the most important, yet controversial, concepts in the media industry over the past two decades, so that some ...
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AbstractThe integration and integration of traditional media and the developments and changes of new technologies and media have led to media convergence. Convergence has certainly been one of the most important, yet controversial, concepts in the media industry over the past two decades, so that some theorists of the 21st century are already Convergence is referred to as the Second Industrial Revolution. Therefore, this phenomenon is an ongoing and evolving process that encompasses all areas of the media, including technology, industry, content and audiences. So, in this research, the question is what are the methods of convergence between audio and video and space in content production? The present study was a qualitative study. The research data were categorized through in-depth interviews with 12 experts, collected and after extraction and coding. Finally, in response to the main research question, strategies were presented, which are: 1- Training of media literacy of the audience 2- Changing media functions 3- Removing parasites 4- Different use of both media spaces 5- Interacting with the Audience 6- Changing Strategies 7- Changing Policies through Designing Media, Creating Media Policy, Creating Common Discourse, and Having Specialized Power 8- Enjoying Rich Archives, Social Trust, and Advantage Organizational IoT 9- Convertability and content processing 10- Benefit of image and audio benefits 11- Use of people-generated content 12- Use high diffusion rate in our space Azzi 13. Mvj of use.
seyed jamaledin akbarzade jahromi
Abstract
Post-television, as a result of media convergence, does not mean the death of television but it can be understood as the restructure of television production, distribution and consumption modes. Media convergence as a structural change threatens broadcasting institutions and Islamic Republic of Iran ...
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Post-television, as a result of media convergence, does not mean the death of television but it can be understood as the restructure of television production, distribution and consumption modes. Media convergence as a structural change threatens broadcasting institutions and Islamic Republic of Iran Broadcasting (IRIB), as a state-owned broadcaster with monopolistic position, faces more challenges. Through a face-to-face, in-depth interviews, this study shows, IRIB recognizes the potential and challenges of new environment and puts suitable activities on its agenda include launching Digital Terrestrial Television (DTT), establishing new channels, upgrading some channels to HD, using Satellite for signal distribution at national level and initiating some regional and global satellite television channel in English, Arabic, and Spanish. There is a variety of critiques to these activities: a Technophilia approach affects IRIB plans; in absence of a market system, IRIB have to rely on insufficient command system and finally, national security is main drive of IRIB development.
Alireza Hosseini Pakdehi; Seyyed Abbas Asadi Malekhan
Abstract
Promoting positive attitude towards an innovation and having it accepted by people is the goal of any innovator. In the recent years Iranian national TV has tried to attract more audience in competition with other media by digitizing its channels and improving the quality of its programs. This research ...
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Promoting positive attitude towards an innovation and having it accepted by people is the goal of any innovator. In the recent years Iranian national TV has tried to attract more audience in competition with other media by digitizing its channels and improving the quality of its programs. This research aims to explore the attitude of the people of Nurabad in the province of Lorestan towards digitization of Iranian TV channels and the increase in their number. Regarding the innovational improvement of Iranian TV we tried to answer the following questions: do the benefits coming with an innovation explain people’s attitude toward that innovation? Is this attitude affected by their personal traits? We used survey research as the methodology and using Cochran’s method we found 384 people as a representative sample of all adults living in the city who are over 15 years old. Our sampling method was integrative and synthetic and the sample was chosen by quota multistage sampling. For data gathering we used a questionnaire made by the researcher. A number of professors and scholars confirmed the validity of the questionnaire and its reliability was confirmed by Cronbach's (alpha) which resulted 0.74. Descriptive results of the research show that 67.8 percent of the audiences had a positive attitude towards digitization of the network and their increased number. Analytical results of the research indicate that there were significant relations between the attitude of the audiences toward an innovation and their level of religiousness, their liking of the Islamic Republic, credibility of the Iranian national TV in their minds, the success of the local TV programs, their level of knowledge, advantageousness of the innovation, the experience of previous use of the innovation, the visibility of the results of using the innovation. There were no significant relations between factors such as age, gender, level of education, and socio-economic class of the respondent and also their access to the satellite channels. Regression analysis showed that 46 percent of the changes of the dependent variable can be explained by the independent variables.
