Azadeh Salemi; Hadi Khaniki; Habib Habib Sabouri KhosrowShahi; Shahnaz Hashemi
Abstract
In spite of the necessity of Media Literacy for optimal use of new communication technologies, media consumption experience may increase media literacy as well. The purpose of the present research is to propose a model for predicting internet users' media health literacy according to their Social Media ...
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In spite of the necessity of Media Literacy for optimal use of new communication technologies, media consumption experience may increase media literacy as well. The purpose of the present research is to propose a model for predicting internet users' media health literacy according to their Social Media Consumption patterns. By Media Health Literacy, we mean people’s perceived abilities to access, analyze, create and convey health messages through media. The research method is survey which was conducted in May 2019. The research tool is the questionnaire whose reliability (Cronbach’s Alpha=0.837) and validity (face validity and construct validity) have been confirmed. The statistical population is adult citizens of Tehran who use internet. According to the Path Analysis model, "Gratifications obtained from social media use in the field of health" is the most powerful predictor of "Media Health Literacy" levels. "Frequency of Social Media Use", "years of education", "Adoption of health-related social media" and "Age" are the other independent variables which have shares in predicting Media Health Literacy's level among Social Media Users in Tehran. In conclusion, by increase in citizens' access to internet, Digital divide shifts from unequal access to new communication technologies to the quality of usage. In addition, Digital Divide remains between social groups in terms of "age" and "years of education", but "sex" does not define Social Media Users' "Media Health Literacy" levels.
hamid heydarpanah; shapoor behyan; feridon vahida
Abstract
In today's world of media and cyberspace, music is one of the most attractive and the most widely used arts. The present study aims to evaluate the music and media consumption of the youth in Tehran. The study is a survey. The population consists of 15 to 29 years old young people of Tehran, out of which ...
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In today's world of media and cyberspace, music is one of the most attractive and the most widely used arts. The present study aims to evaluate the music and media consumption of the youth in Tehran. The study is a survey. The population consists of 15 to 29 years old young people of Tehran, out of which 800 were selected by random sampling method.The findings about interest in music showed that 86% of the subjects are highly interested in music, 13% low interest and only 1% are not interested in music;45 percent have expressed their interest in singing. Regarding the respondents' media consumption, the highest number of hours spending for media was respectively related to Telegram, Internet, TV, Instagram, satellite, Facebook and the lowest one is related to the radio.15.8% of people believe that authorized domestic music tracks (television and albums) have been able to meet their musical needs.80% believe that cyberspace makes it easier to access their favorite music, have more variety in their choices and become familiar with new music singers and styles. 70% believed that cyberspace has caused them listen to music more and 50% argued that cyberspace has made them to listen to any available music.The present study analyzed 3 hypotheses and according to the inferential statistics, there is a significant positive relationship between media consumption, cultural capital of parents and the residential district with music consumption.
Mansoore Tabrizi
Abstract
Family is one of the most important social units and its health is very effective in the health of the community and its members. The mediatization of everyday life is a process that refers to the continuous bonding of the individual's everyday life to the media, a process that can affect the health ...
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Family is one of the most important social units and its health is very effective in the health of the community and its members. The mediatization of everyday life is a process that refers to the continuous bonding of the individual's everyday life to the media, a process that can affect the health of the family. Accordingly, in this research, focusing on 530 families with a child, using the survey method, the relationship between the mediatization of everyday life and family health (including five dimensions), and the effect of the consumption of each of the three media of the internal TV, Satellite programs and the Internet were questioned. The results of the research indicate that the mediatization of everyday life has a significant negative correlation with family health and this relationship is visible in the dimensions of family relational and process health. In a more detailed analysis, the two dimensions of mediatization of identity and the mediaization of interactions have had a negative correlation with the overall index of family health and family relational health. Internet usage and satellite usage have also decreased with the increase in media out of the family's health, and the use of internal television has not played a role in the media process.
Sobhan Yahyaei
Abstract
This paper seeks to describe media consumption mechanism in adolescents-as the most influential age group.In relation to the expected norm of exploratory research, we don’t have a theoretical basis and prior assumptions.The methodology in this paper is the Grounded Theory, and the author claims ...
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This paper seeks to describe media consumption mechanism in adolescents-as the most influential age group.In relation to the expected norm of exploratory research, we don’t have a theoretical basis and prior assumptions.The methodology in this paper is the Grounded Theory, and the author claims that, through inductive logic based on deep interviews and observations, presents a theoretical system of adolescent media consumption mechanism.In the implementation of Grounded Theory, after conducting 22 individual in depth interviews and observations on the field, 1050 open coding were obtained in the first stage. Subsequently, axial coding have done with 362 categories for identifying concepts, and 15 concepts by Selective Coding were identified as core concepts in the use of description of adolescent media mechanism.Then selective coding applied to construction of theoretical model that were formed by systemic consequences of adolescent media consumption were identified in 5 levels;• Arrhythmia of the media in adolescents• Active exposure to the media consumption• Adult adaptation• Multi-level seeking Distinction• Family conflicts as a result of adolescent media consumptionThus, the outcome of this article is a theoretical portrait of media usage mechanisms by adolescents.
jafar bahadorikhosroshahi; isa bargi
Abstract
The aim of this study was to the role of Media literacy for parents and social identity with media consumption students. The study was descriptive and correlational. The statistical community of the present study teenagers ranging 18 - 11 years studying inschools in the city of Ilkhechi (Tabriz) in the ...
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The aim of this study was to the role of Media literacy for parents and social identity with media consumption students. The study was descriptive and correlational. The statistical community of the present study teenagers ranging 18 - 11 years studying inschools in the city of Ilkhechi (Tabriz) in the academic year 2015-2016 and their parents ofsociety, the number of 123 people cluster random sampling method bailout between schools in the city of Ilkhechi have been chosen and investigated. To collect the data, and media consumption, media literacy and social identity were parents. Data analysis using Pearson correlation coefficient and stepwise regression analysis was performed. The results showed that parents' media literacy social media consumption in adolescents is a significant positive relationship. Multiple regression analysis also showed that access to and use of the media, the ability to analyze and evaluate, individual and social identity, critical thinking, media and communication with media messages are able to predict the consumption of media, TV, radio, press, the Internet and mobile phones. According to media literacy and social identity so parents can have an important role in media consumption among adolescents.
saeid ghanbary; Soodeh Javadi; davood abdollahi
Abstract
Target: Since today, religious content has been widely disseminated on the Internet, and the audience is using it according to the style of their media consumption, this study aimed at studying has been various components on the consumption of religious content based on the concepts of active audience ...
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Target: Since today, religious content has been widely disseminated on the Internet, and the audience is using it according to the style of their media consumption, this study aimed at studying has been various components on the consumption of religious content based on the concepts of active audience approach and the theory of Uses and Gratification. Method: This research was a questionnaire in terms of method, survey and data gathering tool. The mean reliability coefficient of its indices was estimated as 0.76 according to Cronbach's alpha. The sample size was estimated based on Cochran formula 384 and the required information was collected from 385 people by cluster sampling. Findings: The findings of this research showed that there are a direct and significant relationship between the components of answering questions, eliminating doubts, quality of family education, easy access to the media and raising awareness with the amount of religious content consuming. In this regard, based on regression analysis, the components of easy access and awareness raising Arrangements have the most predictive power of the dependent variable.
habibollah fathi; ali jafari
Abstract
This study aimed to investigate the relationship between media consumption and lifestyle changes among students of Islamic Azad University, Ardabil. This research is survey method. The population of this research were all students of Islamic Azad University of Ardebil to the number 13000 of which 384 ...
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This study aimed to investigate the relationship between media consumption and lifestyle changes among students of Islamic Azad University, Ardabil. This research is survey method. The population of this research were all students of Islamic Azad University of Ardebil to the number 13000 of which 384 were selected by Cochran. The results showed that the Direct correlation between the use of digital media and life style. consumption, political and religious behavior There is a direct correlation and negative correlation with deviant behavior. there is no significant relationship between deviant behavior and management body. Satellite direct correlation between consumption and lifestyle and cultural consumption, material consumption, deviant behavior, political behavior and management body direct correlation between religiosity and a significant inverse correlation. The results of analysis of variance showed a significant relationship between media type and lifestyle. So that lifestyle changes in students who are more often using satellite and the students who use the Internet are less often. The result is that in a semi-interactive relationship style new media are able to enter the daily lives of your audience Because, lifestyle behaviors in daily life that every person is different from others.
Abdolali Aliasgari; Siavash Salavatian; Mohamadhosein Eghbaldoust
Abstract
Enjoying the biggest space in the media consumption basket of audiences in the past, TV is now facing a serious threat due to the rapid changes occurring in the arena of new media. The main objective of this paper is to identify solutions and ways in using broadband capacities to promote the status of ...
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Enjoying the biggest space in the media consumption basket of audiences in the past, TV is now facing a serious threat due to the rapid changes occurring in the arena of new media. The main objective of this paper is to identify solutions and ways in using broadband capacities to promote the status of TV in the consumption basket of the audiences. To identify these solutions, communications experts and media specialists who enjoy expertise in the field of theoretical and experimental broadband context, were contacted and interviewed. Among them 21 people were selected through purposeful sampling. Delphi study was conducted in three rounds; in the first round, the required data was gathered using deep interview method and then a questionnaire. Finally, the members of the Delphi panel consensed on 21 ways, which had been classified in the five sections of "content", "management", "technical", "policy-making" and "commercial-economic", reached consensus. "producing content special for the cyberspace" and "making change in news releasing model" are among the most important identified content solutions; "broadband media audience research" and "enhancing the media literacy of users” are the most significant management solutions; “making changes in archive area" and "utilizing the capacity of receiving feedbacks for analyzing the characteristics of the users" are among the most technical solutions; "making clear rules" and "the interaction of actors working in the field of audio and video comprehensive broadcast in the virtual space" are the most important policy-making solutions and the most important economic-trade strategies are "creating added value for selling more products" and "making a suitable base for selling products.”
Mehdi Mohsenianrad; Seyyed Mohammad Kazemi
Abstract
Understanding the way other countries react to the phenomenon of satellite television can help Iran improve its policies in this regard. Comparative studies on media policies can help us understand changes and trends in such policies. We used two studies conducted in the Hijri years of 1373 and 1381 ...
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Understanding the way other countries react to the phenomenon of satellite television can help Iran improve its policies in this regard. Comparative studies on media policies can help us understand changes and trends in such policies. We used two studies conducted in the Hijri years of 1373 and 1381 and chose 17 Asian countries using targeted sampling. After conducting a literature review in the field of media policies we draw a trajectory of policy-making. The results show that policy makers in the countries under question considered satellite television channels as (1) a disturbance to local media market and (2) a threat to national interests. These countries adopted two policies: (a) acceptance, which means the government shouldn’t interfere; (b) limiting the free flow of information. Comparing the results of the study with the results of another study which was conducted 21 years ago, we can see than the countries that used to be in the second category have gotten closer to the first one.
