Morteza Shams; Azam Rravadrad
Abstract
This is a descriptive-analytical research seeks to answer that question "How do news agencies in their science and technology pages’ use image messaging to better convey the message to their audiences?". Qualitative method of "compound-based interpretation" and "quantitative content analysis" have ...
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This is a descriptive-analytical research seeks to answer that question "How do news agencies in their science and technology pages’ use image messaging to better convey the message to their audiences?". Qualitative method of "compound-based interpretation" and "quantitative content analysis" have been used for conducting the research. The statistical population of the study is the science and technology news of the official news agencies of the country that by purposeful sampling method, the news of spring 1398 in FARS, ISNA and MEHR news agencies was selected as the sampling frame. From the sampling frame and using simple random sampling, a statistical week was selected and the images of each news item as a unit of observation and analysis were studied. According to the results, ISNA has used Visual messages to better convey its message to its audiences and Fars and MEHR are next in line. Research shows low utilization of Visual messages capacity in news science and technology news agencies and in less than half of this news, the good use of video messaging has become attractive, presentation of news information, and the easy-to-read scientific news. Use the most of proprietary images with relevant news elements and values, describing images and referring to them in the text, using visual messages in multiple frames and not using archival images unrelated to the main topic of the news, the most important suggestions to News agencies are making better use of visual messaging to attract, simplify, and make science news accessible to audiences.
Siavash Salavatian; MOsayeb Aliakbarzadeh; Abbas Nasei Taheri
Abstract
The purpose of this article is to provide a comparative study on the performance of mass media in Morteza Pashaei’s death report. 9 news sites or top news agencies were selected and their contents were analyzed in the three periods of before his death, from his death to the funeral ceremony and ...
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The purpose of this article is to provide a comparative study on the performance of mass media in Morteza Pashaei’s death report. 9 news sites or top news agencies were selected and their contents were analyzed in the three periods of before his death, from his death to the funeral ceremony and the week after the funeral. Also, the first half pages of the 24 news papers of the country with the largest circulations were surveyed. Five news sections of the IRIB, and the satellite news channels of BBC Persian, Manoto and Voice of America were selected using purposive sampling. Then, the process of mainstreaming was extracted and the actions of each of the media, in different sections of this news, were identified. The two methods of content analysis and quantitative content analysis were used to identify the contents and to count the present units in the text messages respectively. According to the findings of this research, the prevalence of the social media on mass media is evident in this news mainstreaming. Social media were at the fore front in the first wave. In the second wave, the mass media tried to recompense their retardation from this huge volume of news and they entered quickly and tried to accompany the first wave. But the speed of the events made the mass media to lose the initiative, so that no media can manage the flow of information in the third wave desirably.
