Document Type : Research Paper

Authors

IRIBU

Abstract

The purpose of this article is to provide a comparative study on the performance of mass media in Morteza Pashaei’s death report. 9 news sites or top news agencies were selected and their contents were analyzed in the three periods of before his death, from his death to the funeral ceremony and the week after the funeral. Also, the first half pages of the 24 news papers of the country with the largest circulations were surveyed. Five news sections of the IRIB, and the satellite news channels of BBC Persian, Manoto and Voice of America were selected using purposive sampling. Then, the process of mainstreaming was extracted and the actions of each of the media, in different sections of this news, were identified. The two methods of content analysis and quantitative content analysis were used to identify the contents and to count the present units in the text messages respectively. According to the findings of this research, the prevalence of the social media on mass media is evident in this news mainstreaming. Social media were at the fore front in the first wave. In the second wave, the mass media tried to recompense their retardation from this huge volume of news and they entered quickly and tried to accompany the first wave. But the speed of the events made the mass media to lose the initiative, so that no media can manage the flow of information in the third wave desirably.

Keywords

-   Luo, Yunjuan (2014, 8 24). The Internet and Agenda Setting in China: The Influence of Online Public Opinion on Media Coverage and Government Policy. International Journal Of Communication.
-    Ragas, Matthew, Tran, Hai, & Martin, Jason (2014). Media-induced or search-driven? A study of online agenda-setting effects during the BP oil disaster. Journalism Studies.
-    Watson, Brand (2014). A Test of Web Searches as a Measure of Issue Salience. Retrieved from:  http://brendanwatson.net