Mohammadsadegh nasrollahi; Mohammad Javad Badinfekr
Abstract
چکیدهConcentration on social messengers in cyberspace, has dominated the part of dominant audience of media consumption in the present era. A brief analysis of the communication pattern of users in social messengers shows the usual use of emoji, so that fewer virtual conversations can be found without ...
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چکیدهConcentration on social messengers in cyberspace, has dominated the part of dominant audience of media consumption in the present era. A brief analysis of the communication pattern of users in social messengers shows the usual use of emoji, so that fewer virtual conversations can be found without emoji. The incorrect, vague, and multiple use of emoji, especially in cultures other than their productive culture, raised the question in the minds of the writers about what is the origin of this phenomenon. And how did the cultural difference between the emoji and its consumer use affect the realization of such a phenomenon? In order to address this concern, the main question of the article is that what are the referents and concepts explicit and implicit of social messengers and whether their influence on the cultural and value system of the Western world can be verified?This paper, using the methodology of semiotics and using fellowship and paradigmatic technique, has explored the explicit and implicit cultural meanings derived from selected emoji (23 emoji) in three parts: family, gender, and language. The findings of this paper show that the dominant cultural approach to emoji is pluralism and cultural relativism deriving from modernism and postmodernism. Naturally, these two approaches have led to phenomena such as cultural vacuum, cultural differences, cultural contradictions, cultural confrontation, cultural ambiguity, and cultural dissemination in consumers and audiences. Last, the emphasis is on adopting an active approach by countries to creating native emoji and in line with their culture.
