Reza Kazemian
Abstract
The use of emoji / emoticon is increasingly popular across the world in different platforms of online communication and they are commonly used in modern text communication as well. According to analyzed data, Iranian internet users would rather use emoji than emoticon due to some reasons, namely, expressive, ...
Read More
The use of emoji / emoticon is increasingly popular across the world in different platforms of online communication and they are commonly used in modern text communication as well. According to analyzed data, Iranian internet users would rather use emoji than emoticon due to some reasons, namely, expressive, practical and aesthetic reasons. This study is set forth to explore whether the use of emoji bears any relationship to the gender and age among Iranian internet users. The result of statistical analysis has patently revealed that women tend to use emoji (both positive and negative) more than men; correspondingly, they are considered more emotional with respect to sentiment analysis. Moreover, the result has demonstrated that women openly express their emotions and love with emoji in social media similar to real life. Concerning age, collected data display that there is an inverse relationship between the age and the frequency of emoji use. In other words, the frequency of the emoji use would be substantially declined by growing older. This study can provide a base for future research most notably those pertaining to machine learning, natural language processing and designing models for predicting online demographical information.
Mohammadsadegh nasrollahi; Mohammad Javad Badinfekr
Abstract
چکیدهConcentration on social messengers in cyberspace, has dominated the part of dominant audience of media consumption in the present era. A brief analysis of the communication pattern of users in social messengers shows the usual use of emoji, so that fewer virtual conversations can be found without ...
Read More
چکیدهConcentration on social messengers in cyberspace, has dominated the part of dominant audience of media consumption in the present era. A brief analysis of the communication pattern of users in social messengers shows the usual use of emoji, so that fewer virtual conversations can be found without emoji. The incorrect, vague, and multiple use of emoji, especially in cultures other than their productive culture, raised the question in the minds of the writers about what is the origin of this phenomenon. And how did the cultural difference between the emoji and its consumer use affect the realization of such a phenomenon? In order to address this concern, the main question of the article is that what are the referents and concepts explicit and implicit of social messengers and whether their influence on the cultural and value system of the Western world can be verified?This paper, using the methodology of semiotics and using fellowship and paradigmatic technique, has explored the explicit and implicit cultural meanings derived from selected emoji (23 emoji) in three parts: family, gender, and language. The findings of this paper show that the dominant cultural approach to emoji is pluralism and cultural relativism deriving from modernism and postmodernism. Naturally, these two approaches have led to phenomena such as cultural vacuum, cultural differences, cultural contradictions, cultural confrontation, cultural ambiguity, and cultural dissemination in consumers and audiences. Last, the emphasis is on adopting an active approach by countries to creating native emoji and in line with their culture.
