Document Type : Research Paper
Authors
1 IRIB University, Faculty of Communication
2 IRIB
Abstract
The purpose of this study is to compare the Counter-Hegemonic international news coverage by the Press TV news network against the Hegemonic discourse of the western media in a case study. This study is to find out why, how and by which techniques is the discourse made and who is making it by asking three questions including why they speak, who is speaking, and how do they speak. Discourse analysis method is used to collect qualitative data.The conceptual framework to carry this study is based on the Gramsci's theory of Hegemony, Stuart Hall's theory of Representation, and the Laclau and Mouffe's Discourse Theory. The findings show that Press TV uses "Reverse Representation" in the confrontation with western media who shows Islam and East as an inferior otherness. Press TV utilizes special vocabulary system, focuses on the voice of voiceless and employs both organic and traditional intellectuals to verbalize Postcolonial subjects which all are hit off with its counter-hegemonic purposes.
Keywords
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