Document Type : Research Paper
Authors
1 Associate Professor, Department of Public Relations, Allameh Tabataba'i University, Tehran, Iran.
2 Master of Communication Student, Allameh Tabatabai University, Tehran, Iran.
Abstract
The purpose of this study is to analyze the content and evaluation of the Twitter of
the Iranian and US Foreign Ministers aimed at identifying the "media diplomacy structure of Iranian and American politicians on Twitter."
Social networks such as Twitter, Facebook, and Instagram have played a key role in the political arena, complicating political relationships and gaining more prominence in media diplomacy. .
In order to answer the research questions and achieve the desired goals, content analysis method with two categories and evaluation techniques was used. The statistical population of this study is the total number of tweets of Iranian and US Foreign Ministers on Twitter in 2016-2019. The unit of analysis in this study is the Twitter posts (tweets) of the Iranian and US foreign ministers.
The results show that the media diplomacy of the two countries has different aspects. Through its media diplomacy, Iran has been trying to emphasize its commitment to international commitments such as the Joint Comprehensive Plan of Action (JCPOA), and on the other hand points to the non-fulfillment of US commitments.
US media diplomacy is also against Iran. The United States is trying to portray Iran as one of the main proponents of terrorism and to make all of Iran's actions destabilizing the Middle East. It can be said that the United States is trying to represent Iran as a state sponsored by terrorism and destabilizing the Middle East through the efforts of its foreign ministers on Twitter.
Keywords
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