The role of new media in directing youth to consume music

In today's world of media and cyberspace, music is one of the most attractive and the most widely used arts. The present study aims to evaluate the music and media consumption of the youth in Tehran. The study is a survey. The population consists of 15 to 29 years old young people of Tehran, out of which 800 were selected by random sampling method.
The findings about interest in music showed that 86% of the subjects are highly interested in music, 13% low interest and only 1% are not interested in music;
45 percent have expressed their interest in singing. Regarding the respondents' media consumption, the highest number of hours spending for media was respectively related to Telegram, Internet, TV, Instagram, satellite, Facebook and the lowest one is related to the radio.
15.8% of people believe that authorized domestic music tracks (television and albums) have been able to meet their musical needs.
80% believe that cyberspace makes it easier to access their favorite music, have more variety in their choices and become familiar with new music singers and styles. 70% believed that cyberspace has caused them listen to music more and 50% argued that cyberspace has made them to listen to any available music.
The present study analyzed 3 hypotheses and according to the inferential statistics, there is a significant positive relationship between media consumption, cultural capital of parents and the residential district with music consumption.