Document Type : Research Paper
Author
Faculty of Economics and Accounting Management, Payam Noor University, Tehran, Iran
Abstract
The purpose of this study provides a model for tourism development strategies using new media in regard to the 20-year vision deed to investigate the function and characteristics of new media in society and tourism strategy, 20-year vision (2025), tourism development, and management deals with theoretical models. The method of data collection is descriptive-survey and its implementation is Delphi. The heuristic model is intended to clarify a model in which 40 university professors & tourism specialists have participated to achieve this goal. According to the main research question, patterns of tourism development strategies using new media in line with twenty-year vision deed and the main hypothesis of the significant relationship between tourism development strategies and playing an essential function of new media and using expert opinions and content analysis to confirm the hypothesis, we provide a model upon which the new media plays its function properly and it can be taken a step further of Intermediary role and has a role in all processes of the tourism strategy. In this case, the media does not apply only as tools, but in terms of importance, it is ''considered one of the pillars of tourism development strategies''.
Keywords
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