Factors affecting the tendency to share knowledge in social networks

Ramezani, Usef; Rajabzadeh, Mohsen; Raoof, Mahnaz

doi:10.22054/nms.2022.32834.502

Document Type : Research Paper

Authors

¹ Assistant Professor, Management Department, University of Gonabad, Faculty of Literature and Humanities, Gonabad, Iran

² Assistant Professor, Adjunct Instructor, Faculty of Economics and Administrative Sciences; Ferdowsi University of Mashhad, Mashhad, Iran.

³ M.Sc. Student in Business Administration Kheradgarayan motahar institute of higher education, Mashad, Iran.

https://doi.org/10.22054/nms.2022.32834.502

Abstract

The purpose of this study is to investigate the factors affecting the willingness to share knowledge in social networks. This research is applied research. The statistical population of the study consisted of postgraduate students of higher education institutes in Mashhad who were selected through the non-probability sampling method. Data were analyzed using descriptive and inferential statistical methods and structural equations "SEM" in Smart PLS software. According to the results, interactive factors, pleasure in helping others, trust, perceived usefulness, ease of use Perceived, and adaptation have a positive and significant effect on attitude toward knowledge sharing, and organization of effort has a negative effect on attitude toward knowledge sharing. Knowledge automation does not affect attitudes toward knowledge sharing. Also, the influence of coworkers on the subjective norm of users has a significant positive effect on knowledge sharing. Knowledge automation factors, perceived ease of use, and accessibility of resources have a significant and positive effect on users' perceived behavioral control over knowledge sharing, as well as an attitude toward knowledge sharing, perceived behavioral control of knowledge sharing has a tendency to share knowledge in Social networks have no effect and subjective norms about knowledge sharing have a positive and significant effect on the willingness to share knowledge in social networks.

Keywords

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New Media Studies

Factors affecting the tendency to share knowledge in social networks

References

References

Volume 8, Issue 32
January 2023
Pages 96-71

Factors affecting the tendency to share knowledge in social networks

References

References

Volume 8, Issue 32January 2023Pages 96-71

Volume 8, Issue 32
January 2023
Pages 96-71