Document Type : Research Paper
Authors
1 PhD student in media management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 Associate Professor, Department of Communication Sciences, Faculty of Humanities, Science and Research Branch, Islamic Azad University, Tehran, Iran
3 Full Professor, Department of Media Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
4 Full Professor of Communication Department, Faculty of Communication Sciences, Allameh Tabatabai University, Tehran, Iran
Abstract
In this article, a favorable model for Iranian domestic media is designed and presented.In this research, according to the exploratory nature of the research, the grounded theory or data theory of the foundation was used. The exploratory method, the method of data collection was done qualitatively and using interview tools. The statistical sample in this study is 50 people. This research was conducted in three stages of open coding, axial coding and selective coding. In axial coding, 6 main networks, 21 main components and 354 sub-components were identified as components of the new model of the World Media Newsroom to model domestic media. Based on the findings of this research, a four-layer newsroom including production network, product network, distribution network, and audience and customer network is designed. The characteristics of each layer and the relationship between the layers were also described: "Digitization of content production and distribution process", "Interactive content presentation" and cost reduction, agility and speed of news delivery and synergy and convergence in content production and distribution and reliance on artificial intelligence And data mining is one of these features.
Keywords
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