Document Type : Research Paper
Authors
1 Professor, Department of Business Management, Faculty of Management, University of Tehran, Tehran, Iran
2 azad university
3 Ph.D. of Media Management, Islamic Azad University, Tehran, Iran.
Abstract
Abstract
News sites are among the mass media that have grown a lot due to the facilitation of the use of website technology. Now, due to the emergence of social media and the change in the audience's news consumption taste, news sites have lost a part of their audience. But having an editorial process and more reliability than social media has kept them as the most visited news media in the media environment. Turning news sites into news sources is one of the concerns of the managers of these sites. In this regard, the aim of the current research is to present a paradigmatic model of authority in news websites. The research method, the qualitative method of the foundation's data theory, and the data collection method were in-depth and semi-structured interviews with 16 managers, editors, and reporters of news sites and news agencies, as well as experts in the media field. The method of data analysis is open, central, and selective coding, and finally, a paradigm model of reference for news sites has been presented.
Using new ways of interpreting a single event can be a competitive advantage for news sites over other news media. Audience trust includes the following categories: authenticity of news coverage, professionalism in producing and publishing news, the authenticity of the news, objectivity in relation to news publication, and transparency as the main phenomenon or central category that creates media credibility in news sites. Media credibility, including the following categories: fidelity to the elements of digital journalism in a professional manner, timeliness and neutrality of news, the art of audience analysis and persuasion, promotion of the special value of the news website brand, skill in employing a professional reporter and production and publishing correct news that is a strategy to become an authority on news sites. Behavioral tendencies of the audience include the following categories: understanding the needs of the audience and interacting with them, paying attention to the tastes of the audience, preparing special news packages for different audiences, attracting the maximum audience, the macro environment and a platform for realizing the phenomenon of news authority. The classes that shape the presented model include: the competitive environment of news sites (causal conditions), media trust (main phenomenon), increasing media credibility (strategy), attractiveness of news site design (intervening conditions), audience behavioral tendencies (context) and news authority as a (consequence) model.
The findings showed that there is a significant difference between the content of news websites in terms of educational components, event level, subject matter, and news bias... considering that trust as a mechanism to reduce risk and uncertainty plays a very important role and has a role in the success and effectiveness of new media, therefore, it is of particular importance to provide a comprehensive framework and model of the factors affecting the audience's trust in news websites. Because if they are recognized, the websites in the context of e-commerce will be able to give satisfaction to their users and lead to news authority. The advantage of the present research compared to the researches presented in this field is that the presented model in this research, is a comprehensive and action-based model that has tried to pay attention to most of the effective operational components in becoming a news authority at the same time and avoiding generalization, and in this direction, it is a small step in linking theory and practice in relation to the process of becoming a news authority.
The emergence and expansion of information and communication technology require us to witness a jump in quality and content in the field of new news websites, and if this point is neglected, the advantage of media competition will be lost, and this issue will be at the cost of the gradual decline of that website. The site ends. So, designers and decision-makers in this field have no right to be negligent.
Suggested effective measures in the field of authority building and increasing media credibility
- Improvement of UI and UX on news sites
- Dissemination of secondary news about a phenomenon
- Creating innovative and exclusive content for different users
- Converting the audience to a user on the news site
- Improving the special value of the brand of the news site
- Creating a new user experience on the news site for the user
Keywords
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