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Functions and barriers to the use of social networks in educational management

Document Type : Research Paper

Authors

1 Master of Educational Management, Allameh Tabataba'i University, Tehran, Iran

2 Associate Professor, Department of Management and Educational Planning, Allameh Tabataba'i University, Tehran, Iran

3 Associate Professor, Department of Journalism, Allameh Tabataba'i University, Tehran, Iran

Abstract

Abstract
The development of technology created a special type of communication in academic life; On the other hand, today the existence of social networks is considered as an effective tool in achieving educational goals. The aim of the current research was to identify and analyze the functions of effective use of social networks in educational management, as well as to examine the obstacles and challenges of accessing all types of social media and information. In this regard, in addition to the document study, an interview was conducted with 10 managers of the educational groups of Allameh Tabatabai University of Tehran using the snowball sampling method. The data were analyzed qualitatively using MAXQDA software, according to the obtained results, the functions of targeted use of social networks for educational managers include: "Professional, scientific and research growth; creating a democratic management environment; improving the educational quality of the group; Expediting administrative and executive performance; "Psychological and social impact". In addition, according to the findings of the research, the most important obstacles and challenges of accessing social networks are "technical and infrastructural obstacles; management challenges; political obstacles and individual obstacles" which finally provided solutions to improve the efficiency of the media and target the use of social networks.
 

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References
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New Media Studies
Volume 9, Issue 33 - Serial Number 33
May 2023
Pages 454-425
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