Document Type : Research Paper
Authors
1 PhD Student in Public Administration, Allameh Tabataba'i University, Tehran, Iran.
2 Professor, Department of Public Administration, Allameh Tabataba'i University, Tehran, Iran.
3 Associate professor, Department of Public Administration, Allameh Tabataba'i University, Tehran, Iran
4 Assistant professor, Department of Public Relations, Allameh Tabataba'i University, Tehran, Iran.
Abstract
Over the past two decades, there has been a significant increase in the attention paid to mobile phone technology globally. This is largely due to advancements in communication and information technology, as well as transformations in the key methods used to improve the government's relationship with citizens, with the goal of fostering greater citizen participation and support in government affairs. Aiming to enhance the relationship between government and citizens in Iran, this study identifies the key components of mobile government personalization and utilizes a qualitative, exploratory research approach. Data was collected through targeted sampling and semi-structured interviews. The thematic analysis technique was employed to analyze the interviews. The research findings indicate that the personalization of mobile government in Iran encompasses five major themes and 16 subthemes, namely social factors (such as e-services and e-participation), e-factors (including productivity and policy making), managerial factors (accountability, human capital, and transparency), political factors (e-legislation and information technology infrastructure), and cultural factors (e-support and e-learning). These factors are vital to enhance the transparency of government activities and improve citizen satisfaction. Additionally, they facilitate and expedite the flow of information to citizens, enabling quick and efficient access without any constraints of time or place. In the last twenty years, there has been a significant increase in the focus on mobile phone technology internationally, primarily due to the advancement of communication and information technologies, as well as the transformation of key methods utilized to enhance the relationship with citizens, which aims to bolster citizen participation and support for government affairs.
The present study seeks to enhance the relationship between the government and citizens in Iran by identifying the primary components of mobile government personalization. This study employs a qualitative approach and exploratory research to achieve its aims. Data is collected using targeted sampling and semi-structured interviews. Thematic analysis technique was employed to analyze the interviews, revealing five major themes and 16 subthemes related to the personalization of mobile government in Iran. These themes encompass social factors (e-services and e-participation), e-factors (productivity and policy making), managerial factors (accountability, human capital, and transparency), political factors (e-legislation and information technology infrastructure), and cultural factors (e-support and e-learning). These factors hold significant importance as they can boost the transparency of government activities and foster increased citizen satisfaction. Additionally, they positively impact the efficiency and accessibility of information dissemination to citizens, transcending any restrictions related to time or location.
In the past twenty years, global attention has grown significantly towards mobile phone technology due to developments in communication and information technologies, along with changes in key approaches aimed to enhance the relationship between the government and citizens, with the objective of increasing citizen participation and support for government activities. In this context, the present study endeavors to strengthen the relationship between the government and citizens in Iran by elucidating the primary elements of mobile government personalization using a qualitative approach and exploratory research.
Through targeted sampling and semi-structured interviews, data was collected. Thematic analysis technique was then employed to analyze the interviews, leading to the elucidation of five key themes and 16 subthemes related to the personalization of mobile government in Iran. These themes encompass social factors (e-services and e-participation), e-factors (productivity and policy making), managerial factors (accountability, human capital, and transparency), political factors (e-legislation and information technology infrastructure), and cultural factors (e-support and e-learning). By enhancing transparency in government activities, these factors can lead to increased citizen satisfaction. Additionally, they enable a streamlined and efficient flow of information to citizens, unconstrained by temporal or spatial limitations.
Over the past twenty years, there has been a significant increase in the focus on mobile phone technology globally. This increased attention is primarily due to the advancement in communication and information technologies, along with the evolution of key methods to bolster the relationship between the government and citizens, specifically with the aim of boosting citizen involvement and support for governmental affairs.
With a goal to enhance the relationship between the government and citizens in Iran, the current study aims to uncover the central components of mobile government personalization. This objective is achieved through the application of a qualitative approach and an exploratory research methodology.
Data was collected through targeted sampling and semi-structured interviews. Then, the thematic analysis technique was employed to analyze the interviews, revealing a total of five main themes and 16 subthemes. These themes encompassed social factors (e-services and e-participation), e-factors (productivity and policy making), managerial factors (accountability, human capital, and transparency), political factors (e-legislation and information technology infrastructure), and cultural factors (e-support and e-learning). These factors hold significance in enhancing the transparency of government activities and boosting citizens' satisfaction. Additionally, they contribute to facilitating the swift and hassle-free flow of information to citizens, without being hindered by any temporal or spatial constraints.
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