New Media Studies

The Ideal Model of Political Culture of New Media Users in Iran

Document Type : Research Paper

Authors

Shila Babakhani 1
Nasim Majidi 2
abbas asadi 3

1 PhD in Culture and Communication, Central Tehran Branch, Islamic Azad university, Tehran, Iran

2 Assistant Professor, Department of Media and Communication Sciences, Central Tehran Branch, Islamic Azad university, Tehran, Iran

3 Associate Proffesor, Department of Journaloism, Allameh Tabataba’i University, Tehran, Iran

https://doi.org/10.22054/nms.2022.69980.1457
Abstract
The objective of this research was to outline a desirable political culture model for the utilization of new media users in Iran. The study field comprises professors, specialists, and scholars in political science, communication science (political communication), as well as political sociology, who were selected through the snowball method. For data collection and research information, three methods were employed: systematic review of subject-related texts and literature, exploratory interviews, and a researcher-developed questionnaire. Additionally, the Delphi panel was implemented across three distinct rounds. Through the study findings, the prominent components of a desirable political culture were identified, including political trust, political justice, political participation, media and political literacy, collectivism, the rule of law, ethics, a positive stance towards democracy, as well as tolerance and tolerance. These essential elements have been incorporated into a comprehensive four-dimensional model, which integrates the dimensions of structure/context, attitudes/input, normative/value, and behavior/output. The ideal model of political culture presented in this study encompassed four dimensions: 10 essential components and 94 fundamental indicators. Initially, social networks served as a means for individuals to connect with each other, but nowadays they hold substantial influence across various facets, including political culture. At present, many people spend a significant portion of their time on the internet, and this does not merely imply that they simply use the internet, but they also receive a substantial portion of their news via social media platforms. Within the realm of virtual society, users replicate the customs and traditions of ordinary life in the form of virtual culture in tandem with actual society. This parallel cultural existence materializes within the framework of the reconceptualization of the emerging social configuration, consequently instigating alterations and evolution in the value system, identities, and social connections of individuals. It is incontrovertible that the ramifications of social actors who assume responsibility for producing, selecting, and disseminating content have far-reaching implications for society. It is imperative to recognize, investigate, and analyze these consequences, as failure to do so can engender irreversible social, political, and cultural consequences upon society. The foremost accomplishment of this study is the identification of two novel components within political culture, specifically tailored to the realm of new media. The components of criticizing/destroying the political system and non-participatory/objectional orientation fundamentally delineate the disparity in political culture between the real and virtual realms. The distinctive aspects of contemporary media appear to accentuate these components within the political culture of Iranian users. It is plausible to assert that new media have instituted a novel form of public sphere.
 

Keywords

Ppolitical Culture؛ Political Trust؛ Media Literacy
Political Justice
Political Participation
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