The Role of Human Communications in the Formation of the Social Status of Women: A Case Study of Sadegh Hedayat’s Short Story

saeed saghei; aliasghr kia; reza saberii

Volume 10, Issue 38 , November 2024, Pages 38-1

https://doi.org/10.22054/nms.2022.70299.1470

Abstract
  Works by prominent authors can serve as valuable accounts and narratives that capture the inherent relations within a society. Analyzing these literary works not only provides insight into the intellectual fabric of the society but also aids in uncovering the fundamental elements that shape it, including ...  Read More

Application of Artificial Intelligence in Journalism: Studying the Knowledge and Attitudes of Editors at IRIB News Agency

mohammad Nikmalaki; Hossein Ali Afkhami

Volume 10, Issue 38 , November 2024, Pages 74-39

https://doi.org/10.22054/nms.2024.78135.1676

Abstract
  Integration of artificial intelligence within journalism has become increasingly ingrained within the frameworks of many news agencies and media outlets. This growing relevance serves as evidence of technological advancements and symbolizes alterations in the needs and dynamics surrounding news consumption ...  Read More

Organizational Branding by New Communication Technologies

Mina Nazari; Mehdi Montazerghaem; MohammadReza Rasouli

Volume 10, Issue 38 , November 2024, Pages 108-75

https://doi.org/10.22054/nms.2024.75546.1615

Abstract
  ObjectiveThe significance of branding has grown significantly in today's corporate world. It has become essential for any organization to have a distinct brand identity. The impact of branding has expanded to encompass not only companies but also individuals seeking to create personal brands. There is ...  Read More

The Ideal Model of Political Culture of New Media Users in Iran

Shila Babakhani; Nasim Majidi; abbas asadi

Volume 10, Issue 38 , November 2024, Pages 142-109

https://doi.org/10.22054/nms.2022.69980.1457

Abstract
  The objective of this research was to outline a desirable political culture model for the utilization of new media users in Iran. The study field comprises professors, specialists, and scholars in political science, communication science (political communication), as well as political sociology, who ...  Read More

State of Exception the Coronavirus and Medical Dominance of Popular Memory (A Case Study of the Instagram Network)

saeeid zokaei; Ali Khanmohammadi; Samira Nouri

Volume 10, Issue 38 , November 2024, Pages 188-143

https://doi.org/10.22054/nms.2022.59687.1301

Abstract
  The emergence of the corona pandemic led to a state of exception that expedited the dominance of public opinion in matters of health, which has been designated as "medical dominance." Over five hundred videos, photos, and texts produced by ordinary Instagram users during the pandemic have been scrutinized, ...  Read More

The effect of social media marketing on the intention to donate blood with emphasis on social and psychological factors

Ebrahim Zarepour Nasirabadi; Arash Ravazzhian; zohre sadat doaei

Volume 10, Issue 38 , November 2024, Pages 223-189

https://doi.org/10.22054/nms.2024.74586.1593

Abstract
  IntroductionBlood is vital to sustaining human life and is constantly required by individuals who have experienced accidents or traffic injuries, pregnant women with complicated or risky pregnancies, cancer patients, and those who undergo high-risk surgeries. If there is not a sufficient supply of healthy ...  Read More

Providing a Model for Sustainable Influence r-Based Marketing in Social Media

Ghasem Zarei; گلثوم akbari arbatan

Volume 10, Issue 38 , November 2024, Pages 260-225

https://doi.org/10.22054/nms.2024.71738.1509

Abstract
  AbstractSustainable marketing harnesses the power of social media as a technology tool, facilitating direct interactions between consumers and the potential influence on their beliefs and behavior. Influencers generate both organic and sponsored content across social media platforms. Despite the significance ...  Read More

Analysis of the Meaning of Women’s Entrepreneurship in Cyberspace (Case Study: Instagram)

Soghra Ashouri; Zahra Mirhosseini

Volume 10, Issue 38 , November 2024, Pages 296-261

https://doi.org/10.22054/nms.2024.79843.1709

Abstract
  AbstractThis qualitative research focused on exploring the meaning of entrepreneurship and analyzing how women entrepreneurs operate within the context of the Instagram social network. To achieve this, in-depth interviews were conducted with 14 women entrepreneurs, each possessing an active Instagram ...  Read More

Offer the Model of Citizenship Culture Promotion Based on the Use of Social Networks Among Tehran Citizens

Haniyeh Naghdi; Faezeh Taghipour; Reza Ebrahimzadeh Dastjerdi

Volume 10, Issue 38 , November 2024, Pages 336-297

https://doi.org/10.22054/nms.2024.60091.1180

Abstract
  1-IntroductionThe newly emerged concept of citizenship culture has gained considerable attention from researchers in the context of modern society, as it serves as a guide to sustainable human interactions. Throughout history, the concept of culture and citizenship has been intricately linked to one ...  Read More