Document Type : Research Paper
Authors
1 No 1, Yaghut 2 Building, Third 16 meter St, Farbi St, Behdar Ave Third 16 meter St Farbi St Behdar Ave
2 Department of Communication, Islamic Azad University, Tabriz Branch, Tabriz, Iran
3 Department of Communication, Islamic Azad University, Electronic Campus
Abstract
Virtual media are Internet-based applications that allow users to create and exchange content. The free and easy access to these media has led to intense competition for audience attention and high income. This research aims to diagnose the issues within the competitive system of the Iranian virtual media structure. It is exploratory in terms of its applied purpose, approach, and qualitative data analysis.
To design the model based on the grounded theory method, a group of media experts, university professors, executive managers, and consultants were selected and interviewed in depth. The sampling method was purposeful, and this process continued until theoretical saturation was reached, resulting in 15 interviews being conducted.
The research results led to the creation of a process model outlining the damages related to the competitive system in the Iranian virtual media structure. The hypothetical relationships within the model were tested and confirmed. The damages identified include legal obstacles (unstable laws and policies, regulatory problems), infrastructure issues, filtering, software and hardware equipment challenges, shortcomings of existing business models, resistance to digitalization, changing needs, and media technologies.
Given the global nature of media competition, this research aims to identify local damages and contribute to a deeper understanding of competitive phenomena within the virtual media field in a national context. By comparing with international experiences, the research provides policymakers and activists in this field with more innovative and comprehensive insights
Virtual media are Internet-based applications that allow users to create and exchange content. The free and easy access to these media has led to intense competition for audience attention and high income. This research aims to diagnose the issues within the competitive system of the Iranian virtual media structure. It is exploratory in terms of its applied purpose, approach, and qualitative data analysis.
To design the model based on the grounded theory method, a group of media experts, university professors, executive managers, and consultants were selected and interviewed in depth. The sampling method was purposeful, and this process continued until theoretical saturation was reached, resulting in 15 interviews being conducted.
The research results led to the creation of a process model outlining the damages related to the competitive system in the Iranian virtual media structure. The hypothetical relationships within the model were tested and confirmed. The damages identified include legal obstacles (unstable laws and policies, regulatory problems), infrastructure issues, filtering, software and hardware equipment challenges, shortcomings of existing business models, resistance to digitalization, changing needs, and media technologies.
Given the global nature of media competition, this research aims to identify local damages and contribute to a deeper understanding of competitive phenomena within the virtual media field in a national context. By comparing with international experiences, the research provides policymakers and activists in this field with more innovative and comprehensive insights
Virtual media are Internet-based applications that allow users to create and exchange content. The free and easy access to these media has led to intense competition for audience attention and high income. This research aims to diagnose the issues within the competitive system of the Iranian virtual media structure. It is exploratory in terms of its applied purpose, approach, and qualitative data analysis.
To design the model based on the grounded theory method, a group of media experts, university professors, executive managers, and consultants were selected and interviewed in depth. The sampling method was purposeful, and this process continued until theoretical saturation was reached, resulting in 15 interviews being conducted.
The research results led to the creation of a process model outlining the damages related to the competitive system in the Iranian virtual media structure. The hypothetical relationships within the model were tested and confirmed. The damages identified include legal obstacles (unstable laws and policies, regulatory problems), infrastructure issues, filtering, software and hardware equipment challenges, shortcomings of existing business models, resistance to digitalization, changing needs, and media technologies.
Given the global nature of media competition, this research aims to identify local damages and contribute to a deeper understanding of competitive phenomena within the virtual media field in a national context. By comparing with international experiences, the research provides policymakers and activists in this field with more innovative and comprehensive insights
Virtual media are Internet-based applications that allow users to create and exchange content. The free and easy access to these media has led to intense competition for audience attention and high income. This research aims to diagnose the issues within the competitive system of the Iranian virtual media structure. It is exploratory in terms of its applied purpose, approach, and qualitative data analysis.
To design the model based on the grounded theory method, a group of media experts, university professors, executive managers, and consultants were selected and interviewed in depth. The sampling method was purposeful, and this process continued until theoretical saturation was reached, resulting in 15 interviews being conducted.
The research results led to the creation of a process model outlining the damages related to the competitive system in the Iranian virtual media structure. The hypothetical relationships within the model were tested and confirmed. The damages identified include legal obstacles (unstable laws and policies, regulatory problems), infrastructure issues, filtering, software and hardware equipment challenges, shortcomings of existing business models, resistance to digitalization, changing needs, and media technologies.
Given the global nature of media competition, this research aims to identify local damages and contribute to a deeper understanding of competitive phenomena within the virtual media field in a national context. By comparing with international experiences, the research provides policymakers and activists in this field with more innovative and comprehensive insights
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